Sign In

Maxime Brunelin

Founder of the performance marketing agency "Celementa" // ex-Google // INSEAD MBA

Professional Background

Maxime Brunelin is an accomplished leader in performance marketing, boasting a wealth of experience that spans various sectors including tech, e-commerce, and healthcare. With expertise in Google Ads, Facebook and Instagram advertising, TikTok advertising, search engine optimization (SEO), website development, email marketing, affiliate marketing, social media management, and content creation, he brings a comprehensive toolkit to the digital marketing landscape. Maxime has successfully spearheaded numerous impactful campaigns, demonstrating the ability to significantly boost return on ad spend (ROAS) and drive profitability for diverse brands.

In his previous positions, Maxime has held influential roles such as Head of Performance Marketing at 3 Web Digital and ReflexGroup, and he is the founder of Celementa. His operational proficiency was honed during his time at Google, where he leveraged his technical expertise as a Product Operations Manager and a Technical Solutions Consultant. Furthermore, his early career beginnings as an Account Development Executive at Awin Global paved the way for his evolution into a marketing strategist who prioritizes measurable outcomes.

Education and Achievements

Maxime Brunelin’s educational background is as impressive as his professional achievements. He holds a Master of Business Administration from INSEAD, a prestigious institution known for its global approach and commitment to fostering innovative leaders. He also completed an Advanced Master in Strategic Management of International Business (SMIB) at ESSEC Business School, emphasizing his deep understanding of global management principles. Moreover, Maxime studied Computer Science at EFREI - Grande École du Numérique, equipping him with a strong technical foundation that enhances his digital marketing acumen.

Maxime's expertise and efforts have resulted in notable achievements in the realm of digital marketing. For instance, under his guidance, Bragard, a kitchen uniform business in the USA, experienced a remarkable increase in Meta ads ROAS from a previous all-time high of 1 to an outstanding figure exceeding 7 within just six months. This achievement underscores his ability to strategically optimize ad spend, driving substantial returns on investment for clients.

Similarly, his work with Pride+Groom, a pet shampoo brand, resulted in an increase in Meta ads ROAS from 0.5 to greater than 2 within a mere three-month period. This not only highlights Maxime's agility in campaign management but also his skill in understanding consumer behavior in the e-commerce landscape.

In the realm of Google Ads, Maxime's contributions were pivotal for clients such as Feeli, an online medical consultation service that saw cashflows soar by more than $100,000 within the first three months of their collaboration. His strategic initiatives also led to a 58% increase in income for Natura Force, a dietary supplement company, alongside a 50% improvement in profitability over a year.

Maxime's extensive knowledge in SEO has also earned him remarkable results. He helped Lil Milan, a jewelry brand in Italy, double their yearly income from the Google organic channel, ultimately raising revenues from 80,000 EUR to 160,000 EUR. Moreover, for Pride+Groom, he maximized their online presence by boosting monthly blog traffic from 3,000 to a staggering 40,000, showcasing his ability to enhance content visibility and audience engagement.

Achievements

Maxime Brunelin’s career is marked by a series of successful campaigns and outstanding achievements that underline his expertise in performance marketing. By combining data-driven decision-making with creative strategies, he has consistently improved key performance metrics across various industries. His strong analytical skills, combined with a comprehensive understanding of the digital marketing landscape, have enabled him to spearhead projects that lead to measurable successes.

His notable work in boosting ROAS for both Bragard and Pride+Groom highlights a unique talent for turning around underperforming campaigns into profitable ventures within a short timeframe. Furthermore, Maxime’s ability to rapidly enhance financial performance for clients in the medical and dietary supplement industries speaks volumes about his proficiency in developing tailored strategies that align with specific business goals.

Maxime’s prior experiences at Google provided him with a deep understanding of the tech landscape, which he effectively leverages as he leads teams towards achieving ambitious marketing objectives. His professional narrative is that of an innovative thinker continually seeking to disrupt traditional marketing methodologies by adopting a digitally-driven approach that produces outstanding results.

In affirming his commitment to excellence, Maxime not only leads his team but inspires them to harness the latest digital marketing trends and tools to achieve and surpass set goals. His vision for performance marketing is not just about achieving numbers; it’s about cultivating long-term relationships through authenticity and trust, a philosophy that ensures sustainable growth for his clients.

In summary, Maxime Brunelin stands out in the field of performance marketing due to his diverse skill set, robust educational foundation, and a proven track record of achieving remarkable results. Through his leadership and strategic insights, he is paving the way for excellence in the digital marketing domain, making a significant impact on brands' success stories worldwide.

Related Questions

How did Maxime Brunelin develop his expertise in performance marketing?
What strategies does Maxime Brunelin use to enhance ROAS for his clients?
Can you share any insights on how Maxime Brunelin approaches SEO to drive organic traffic?
What are some key lessons that Maxime Brunelin learned while working at Google?
How has Maxime Brunelin’s education shaped his approach to digital marketing strategies?
Maxime Brunelin
Add to my network

Location

United Kingdom