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Maximilian Schay
Gründer & CEO my Boo GmbH - Bambusfahrräder aus Ghana & Kiel! 5 Küstenrad Standorte in SH. Team aus 80 in DE & 40 in GH!
Maximilian Schay is a prominent entrepreneur in the e-bike industry, serving as the Inhaber (owner) and Geschäftsführer (managing director) of Küstenrad, a chain of e-bike stores located in Schleswig-Holstein, Germany. He co-founded Küstenrad with his business partner Jonas Stolzke, expanding their original venture, my Boo, which focuses on producing bamboo bicycles in collaboration with a social project in Ghana.
Background and Career
- Education and Early Ventures: Schay and Stolzke began their entrepreneurial journey during their business administration studies by launching my Boo in 2012. This initiative not only produced bamboo bicycles but also aimed to create fair jobs in Ghana, leading to the establishment of a school funded by their sales.13
- Expansion into E-Bikes: In 2016, they opened their first Küstenrad store in Kiel, followed by additional locations. The company has rapidly grown, with plans to increase its presence to 27 stores by 2027.13 As of now, Küstenrad operates multiple locations across Schleswig-Holstein and has become known for its extensive range of e-bikes and customer-centric service model.23
Business Philosophy
Maximilian Schay emphasizes a personalized customer experience in the e-bike market. Küstenrad's approach includes:
- Personalized Consultations: Each customer receives dedicated time for consultations to ensure they find the right e-bike model. This process includes ergonomic assessments using SMARTFIT technology.12
- Community Engagement: The company actively supports local sports clubs and cultural institutions, reinforcing its commitment to community involvement.1
Achievements
Under Schay's leadership, Küstenrad has been recognized as one of Europe’s fastest-growing companies, achieving significant annual growth rates.3 The brand is also noted for its innovative retail concepts and commitment to sustainability through its bamboo bicycle project.
Maximilian Schay continues to drive the growth and development of Küstenrad while maintaining a strong focus on social responsibility and customer satisfaction.


