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Maya Rotenberg

Vice President Marketing at Stoke Talent

Maya Rotenberg is an experienced B2B software marketing executive.1 She believes in the power of marketing.1 Maya is located in Boston, Massachusetts, United States.1

Experience::

  • Chief Marketing Officer (CMO) at Mend.io Maya started in October 2023.1
  • Sabbatical Leave: Maya took time off to travel and spend time with family beginning in January 2023.1
  • Vice President of Marketing, Fiverr Enterprise: From January 2021 to December 2022, Maya led the marketing strategy and Go-To-Market (GTM) plans to drive demand and awareness after Fiverr acquired Stoke Talent (formerly Stoke Talent).1 She joined Stoke Talent as employee #7 to build the marketing team.1
  • Vice President of Marketing at Mend: From August 2017 to January 2021, Maya was responsible for driving global brand recognition and go-to-market strategy across the organization.1 Her responsibilities included product marketing, demand generation, lead generation, and brand development.1
  • Head of Marketing at Mend: From May 2015 to July 2017, Maya built the marketing team from the ground up, reporting to the CEO.1 She developed and executed the marketing strategy and go-to-market plans and built a demand generation machine, which was mainly focused on inbound channels, in the early days, like: content, SEO, social media, search paid etc.1
  • Senior Product Manager, Strategic Marketing at HP: From September 2013 to April 2015, Maya defined and managed product requirements of the flagship future product of the company, the HP Indigo 100K Digital Press.1 She led market sizing, competitive landscape analysis, and worked with R&D, Sales, Service, Marketing, & Ops to evaluate expected product sales, profitability, and ROI to drive strategic planning and decision-making.1
  • Junior Product Manager, Strategic Marketing at HP: From April 2011 to August 2013, Maya developed and implemented go-to-market plans with value propositions and customer segmentation.1 She prepared business regions for successful execution by creating sales training materials and marketing content, including brochures, sales presentations, case studies, ROI calculators for main scenarios, and sell-against tools.1
  • Process Integration Engineer at Intel Corporation: From November 2008 to November 2010, Maya collected, processed, and analyzed process parameters to identify and resolve failure points in real-time, stabilize processes, increase yield, and reduce costs.1 She led task forces to solve critical technological problems.1
  • Process Engineer at Intel Corporation: From June 2006 to October 2008, Maya was responsible for monitoring and controlling wafer fabrication and product performance, managing tool productivity, and conducting experiments and data analysis to improve processes.1
  • Chemical Engineering Student at Intel Corporation: From May 2005 to May 2006.1

Maya graduated Cum Laude from the IDC with an MBA and a BSc in Chemical Engineering.2 Her LinkedIn username is rotenberg-maya.1

Highlights

Maya Rotenberg - Executive Bio, Work History, and Contacts ...
Sep 2 · socialchamp.io
Industry Experts on Feature vs. Experience-Centric Marketing
Industry Experts on Feature vs. Experience-Centric Marketing
Oct 21 · findcourses.com
5 Tips to Grow Young Employees' Careers When Working Remotely
5 Tips to Grow Young Employees' Careers When Working Remotely
Jan 1 · salesmate.io
Busting the Myth! A Great Product Will Sell Itself - Salesmate

Related Questions

What are Maya Rotenberg's key achievements at Stoke Talent?
How did Maya Rotenberg's role evolve after the acquisition by Fiverr?
What marketing strategies did Maya Rotenberg implement at Mend?
How did Maya Rotenberg's experience at HP influence her marketing approach?
What are some notable projects Maya Rotenberg worked on at Intel Corporation?
Maya Rotenberg
Maya Rotenberg, photo 1
Maya Rotenberg, photo 2
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Location

Israel