Suggestions
Maya Savino
Vice President, Communications - Sports at FleishmanHillard
Maya Savino, a seasoned public relations strategist and communications counselor with a background in college athletics, boasts nearly a decade of experience crafting innovative integrated PR strategies for major global sports brands and professional teams.
With a Bachelor's Degree in Marketing Communications and Sports Communications from Emerson College, Maya has held key roles at top organizations like FleishmanHillard, where she led the Gatorade team, overseeing a team of over 20 professionals.
Maya's expertise lies in developing best-in-class communications strategies across athlete, team & league partnerships, product launches, marketing storytelling, and corporate communications, with notable achievements such as spotlighting Serena Williams's impact for Gatorade and launching the Gx Sweat Patch.
Prior to her current position, Maya contributed her storytelling skills to renowned entities like USA Basketball, Fenway Sports, Liverpool Football Club, and the Boston Red Sox, further solidifying her reputation as a strategic communications powerhouse.
Highlights
FH Sports is looking for an All-Star media relations strategist to join the team!
An opp to work with some of the largest global sports brands AND hang with me and Joe Giordano (and so many others) in the NYC office- what could be better?
https://lnkd.in/eHwPmYnp
An epic last few months with an epic IAT x Gatorade squad, culminated in a day of epic earned media coverage for the revival of Gatorade’s iconic “Is It In You?” tagline.
As always, Jeff Beer said it best:
Generally speaking, a brand needs to tell us why we should care about it more than any other brand. Sure, it’s about the product, the flavors, the quality. But in a consumer category like sports drinks, there will always need to be some kind of extra motivation. Something else that forges an emotional connection with the audience.
What this spot and campaign gets right is Gatorade’s clear recognition of its unique cultural differentiation. This leverages it in a way that acknowledges and celebrates what’s changed in both sport and culture over the past 30 years, but also what remains the same.
You can’t just manufacture a sports brand legacy like this out of thin air. Gatorade was there when jumpman was still actually flying, and this serves as a loud, proud reminder of just that.
👏👏👏 Ashley Lang, Laura Wanerka, Kathryn Chappell, Witney Withers, Lauren Coffman, Morgan Thompson, Joe Giordano, Jason Belenke, Nicole Zoulis, Mariela Wade, Margarita Vinogradov
https://lnkd.in/ewJxYTAR
