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Meagan Martino

Meagan Martino is a seasoned professional in the digital advertising and mobile app ecosystem, currently serving as the Head of Demand for EMEA and the Americas at AppLovin, a leading marketing software company. Her role involves cultivating relationships with demand-side partners and agencies to enhance advertising solutions in the mobile space.12

Professional Background

Martino has an extensive background at Twitter, where she held several positions over nearly six years, culminating in her role as Senior Account Manager for Exchange from February 2014 to February 2016. She then progressed to Manager of Strategic Partner Solutions and later became the Sr. Manager of Agency & Strategic Partner Solutions before leaving Twitter in January 2022.12

Prior to her tenure at Twitter, she worked as an Account Director at AppNexus and held roles in digital media management at MindShare and GroupM. Her career trajectory reflects a strong focus on programmatic advertising and strategic partnerships within the digital marketing landscape.12

Education

Martino holds a Bachelor of Arts degree in Economics and Studio Art from Lafayette College, which she completed in 2007.1

Contributions and Insights

In her current position at AppLovin, Martino emphasizes the importance of integrating mobile advertising into broader marketing strategies. She has been involved in significant partnerships, such as with The Trade Desk, aimed at enhancing access to mobile ad inventory and improving targeting capabilities through identity solutions like Unified ID 2.0.24

Martino's insights into the evolving app landscape highlight her commitment to transparency in data handling and user privacy, reflecting ongoing industry conversations about these critical issues.23

Overall, Meagan Martino's career illustrates her expertise in navigating the complexities of digital advertising and her proactive approach to leveraging mobile technology for enhanced marketing effectiveness.

Highlights

Jul 1 · campaignlive.com
Marketing's mobile-gaming opportunity - Campaign US
Apr 7 · admonsters.com
AppLovin and TTD Give Mobile Programmatic a Makeover
AppLovin and TTD Give Mobile Programmatic a Makeover

Related Questions

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Meagan Martino
Meagan Martino, photo 1
Meagan Martino, photo 2
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