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Mebrak Tareke
Global Brand Marketing I Storytelling I ArtTech I Social Impact
Professional Background
Mebrak Tareke is a distinguished story-telling leader with extensive experience in communications and brand marketing, encompassing a wide array of sectors including publishing, art, technology startups, and global institutions. Her career is a testament to her ability to craft compelling narratives that resonate with diverse audiences across various platforms. Tareke excels in leveraging her advisory skills, strategic insight, and creative direction to bridge the gap between brands and their target audiences. As an empowering and multilingual thought partner, she has collaborated with renowned organizations such as the United Nations, Artsy, Columbia University's School of International and Public Affairs (SIPA), and New INC.
Her professional journey is marked by the establishment and leadership of TIMS, a global story-telling consultancy that has garnered attention for its innovative approaches to narrative development and brand strategy. With a proven track record of overseeing projects with budgets ranging from $10 million to $1.6 billion USD, Mebrak has successfully spearheaded numerous initiatives worldwide, showcasing her exceptional ability to drive impactful results for global institutions.
Mebrak Tareke is not only a strategist but also a publisher of critical stories that explore the arts, politics, and cultures of the African diaspora and the Americas. Her passion for effective communication is evident in her work, which consistently aligns with ethical standards while delivering creative and immersive storytelling experiences.
Her innovative strategies for multi-million-dollar brands and agencies have earned her recognition as an industry leader in storytelling. Tareke’s approach combines big-picture thinking with a firm grasp of detail, allowing her to guide projects seamlessly from concept through design to execution. Her work emphasizes social change and impact, making her a prominent figure in the field of communications and brand marketing.
Education and Achievements
Mebrak has a solid educational foundation, having earned her Master of Science (M.Sc.) in Social Anthropology from the prestigious London School of Economics and Political Science (LSE). This academic background enriches her storytelling capabilities and provides her with a nuanced understanding of cultural narratives and societal structures. Prior to her master's degree, she earned her Bachelor of Arts (B.A.) in Modern European Studies from University College London (UCL), further solidifying her academic credentials and diverse knowledge base.
Her organizational affiliations and leadership roles reflect her dedication to the arts and community engagement. Mebrak formerly served as Principal at TiMS, where she guided a talented team in developing innovative story-driven strategies. Additionally, she was a member and co-founder at TURF within Artsy, an initiative that emphasizes collaboration and creativity in the arts sector. In her role at New Museum of Contemporary Art as a member and founder at NEW INC, she played an integral part in fostering the intersections of art, technology, and entrepreneurship.
Mebrak's work as a journalist and editor at PLAY BAC PRESSE honed her editorial skills and allowed her to develop a keen sense of narrative structure and audience engagement. Her tenure as a Senior Communications and Editorial Consultant at the United Nations afforded her the opportunity to influence global narratives and contribute to meaningful dialogues on various pressing issues.
Achievements
Throughout her remarkable career, Mebrak Tareke has achieved several notable milestones. Founding TIMS as a global story-telling consultancy is a significant accomplishment that highlights her entrepreneurial spirit and innovative approach to communications. Under her leadership, TIMS has become a key player in the industry, recognized for its ability to craft narratives that not only inform but inspire action and advocacy.
Mebrak’s impressive spectrum of project oversight ranges from small-scale initiatives to multi-billion-dollar accounts, showcasing her versatility and adaptability in a dynamic professional landscape. She has demonstrated her commitment to ethical and impactful storytelling across various formats, including print, digital media, and immersive experiences. Tareke's proficiency in creating measured and meaningful stories has positioned her as a sought-after consultant for brands and agencies aiming to enhance their narrative impact.
In addition to her consultancy work, Mebrak has been instrumental in publishing critical stories that delve into the arts, politics, and cultures surrounding the African diaspora and the Americas. This commitment to cultural storytelling not only enriches the discourse around these topics but also fosters greater understanding and appreciation within broader audiences.
Mebrak Tareke’s unique blend of skills in communications, brand marketing, and narrative strategy empowers her to drive social change effectively. With her extensive expertise and unwavering passion for storytelling, she continues to inspire and engage audiences, leaving a lasting impact on the communities and organizations she collaborates with.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.