Suggestions
Meg Scarborough
Content marketing for B2B tech companies. Need a content partner who can understand the complexities and subtleties of your product & market? We turn raw ideas into engaging content.
Meg Scarborough is the founder and CEO of Megawatt, a content marketing agency specializing in B2B technology companies.1 With over 15 years of experience in the field, she focuses on content strategy, brand messaging, and SEO for complex technical niches such as cybersecurity, IT, DevOps, AI/ML, and data.14
Meg founded Megawatt Content Marketing in 2015 after working as both an in-house and agency marketer.2 Her career highlights include:
- Starting as the first marketing hire at a small tech startup3
- Working at LaunchSquad as a content specialist, developing her passion for tech storytelling3
- Founding Megawatt to bring a new perspective to B2B tech content marketing5
In November 2024, Megawatt was acquired by LaunchSquad, expanding their B2B tech content capabilities.3 Meg continues to lead the team, helping clients create high-quality content that drives organic traffic and revenue.1
Outside of work, Meg enjoys reading novels, cooking, and spending time with her family and rescue dogs in Boston.2
Highlights
✨You're probably sitting on at least one content goldmine. ✨
If you have case studies with customer quotes, that's gold.
If you've done webinars with industry experts or customers, that's more gold.
If you've conducted interviews or written blog posts featuring experts, that's even more gold.
Consider bundling all of those assets together (with some fresh intros and outros, stats, quotes, images, etc.) Voila! An eBook that shows off your relationships with industry experts and provides so much value to readers.
Let their voices shine, and pull it all together with your perspective on the industry and relevant trends into an eBook that collates all that invaluable real-world experience.
Check out the video I shared yesterday for an example of how to do this well.
Pillar content like this can be used in SO many ways, and if you do it right, you can even slice and dice it into even more content later on.
What's your favorite repurposing strategy? Tell me in the comments or share some examples!
Need some content inspiration today?
I love this eBook from AtScale, a semantic layer platform, which pulls together insights from customers and data leaders across several industries.
It's MEATY (170 pages long!), but it's also really digestible.
Content like this is a great way to repurpose case studies, webinars, interviews, blog posts, and any other content that uses POVs from your customers, prospects, and other leaders in the industry.
I highly recommend bundling your content into pillars like this to maximize value.
Have you tried anything like this? Would love to see / hear about other examples in the comments!
#ContentMarketing #B2BContent #ContentRepurposing
