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Megan Behrbaum, APR

Strategic Communications and Earned Media at REI (Consumer/Lifestyle/Experiences/Adventure Travel)

Megan Behrbaum is a highly skilled professional with a robust background in strategic communications and earned media.

She received her education at the University of Washington, which likely equipped her with a strong foundation for her career.

Megan's career journey includes notable roles, such as Manager of Strategic Communications and Earned Media for Experiences at REI.

Prior to joining REI, she held key positions at reputable organizations like Starbucks Coffee Company, Publicis Dialog, and Quinn/Brein Public Relations.

Her previous roles encompassed responsibilities ranging from public affairs management to program and account direction, showcasing her diverse skill set and expertise in the communications field.

Highlights

Sep 13 · linkedin

Had the pleasure of hearing from some of REI’s legends this week — our longest tenured employees. Incredible that some have been employees for half of REI’s life. We were founded in 1938!

These are the colleagues I admired when I first became an employee a long time ago. They have left a lasting legacy and continue to do so everyday.

They told funny stories and tales that pulled at the heart strings. Many worked as 20-something’s in our earliest stores and have become trusted leaders (here’s looking at you, Greg Mellinger!)

So many themes shared — passion, community, family, mentorship, culture, trust, opportunity and more.

Kudos!!

Aug 27 · linkedin

Welcome to the family REI Loveland (Colorado) team. Be very proud of your beautiful new store!

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Megan Behrbaum, APR
Megan Behrbaum, APR, photo 1
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Location

United States