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Megan Cameron

New Stream Media at Merkle

Megan Cameron is an experienced professional in the retail media and marketing industry, currently serving as EVP, Retail Media Solution Lead for New Stream Media at dentsu.2 Her career has been focused on retail media and monetization strategy, with significant experience at Merkle, a dentsu company.

Career Progression

  • Current Role: EVP, Retail Media Solution Lead for New Stream Media at dentsu (as of February 2025)12
  • Previous Roles at Merkle:
    • SVP, Retail Media Practice Lead (February 2023 - Present)1
    • Vice President, Retail Media and Monetization Strategy (November 2020 - April 2023)1
    • Senior Director, Retail Media (April 2018 - November 2020)1
    • Director, Retail Media (April 2016 - April 2018)1

Earlier Career

Megan has held various positions in the marketing and media industry, including roles at:

  • Spark Foundry
  • VivaKi
  • Carat
  • Starcom MediaVest Group
  • The magis group1

Education

She holds a BA in Economics and Communication Studies from the University of Michigan (2005 - 2009).1

Achievements

  • Named an Ad Age 40 Under 40 Honoree in September 20221
  • Selected for Ad Age & Meta The List in July 20231

Expertise

Megan is recognized for her expertise in retail media networks (RMNs) and has been involved in research and development of RMN strategies. She has spoken about the evolution of retail media and the importance of innovation in this space.3

Related Questions

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Megan Cameron
Megan Cameron, photo 1
Megan Cameron, photo 2
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Location

Grand Rapids Metropolitan Area