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Megan Copas
Director Consumer Research at 84.51˚
Megan Copas is the Director of Consumer Research at 84.51°, a Cincinnati, Ohio-based consumer research firm.12 In her role, she is responsible for helping to design and lead both quantitative and qualitative consumer research.3
Professional Experience
Megan has held several key positions at 84.51°:
- Director of Primary Research (current role)
- Associate Director of Primary Research
- Associate Director (previous role)
At 84.51°, Megan led the creation of a suite of agile research products that provided clients with more research options, allowing them to balance budget, level of service, and other factors.5
Expertise and Contributions
Megan specializes in various aspects of consumer research:
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Virtual Reality (VR) Implementation: She works on implementing VR in store and display planning, using it for "proof of scale" testing with retail and consumer packaged goods partners.1
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Behavioral Research: Megan is involved in conducting behavioral research using VR environments to gather information on product consideration, abandoned products, dwell time, and time spent in an aisle.1
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Data Collection and Analysis: She oversees the process of selecting appropriate shoppers for VR studies, utilizing behavioral data to include genuinely engaged consumers in relevant categories.1
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Research Methodology: Megan has presented research showcasing the differences between Behavioral Sampling and Traditional Sampling, emphasizing the effects on data quality.4
Recent Work
Megan recently collaborated with Johnsonville, a national meat purveyor, to understand key factors driving changes in shopper behavior. This project involved using behaviorally verified research to gain insights into consumer purchasing patterns in bacon and breakfast sausage categories.2
Megan Copas is recognized for her expertise in consumer research, particularly in leveraging advanced technologies like VR and behavioral data to provide valuable insights for retail and consumer goods industries.
Highlights
I'm excited to represent 84.51˚ and join Karen Kraft (Johnsonville ) on stage as we present "Good enough isn't good enough: A case study on insights revealed by verified shopper behavior". Join us on Tuesday, October 24th, as we dive into the importance of behavioral sampling and see how it provides insights you can trust. Let me know if you are attending. I would love to connect with you! #8451proud #TMRE23
Proud to work for a company that supports the community in big ways. Kroger showed up for The RIDE Cincinnati event in all the ways this morning from nearly 40 riders in the Kroger peloton to sponsoring a rest stop and snacks mid-ride to sponsoring a booth at the finish line giving riders items to refuel to donations raised by the peloton that topped $20,000 (all of which goes directly to supporting cancer research). Love working for a company that shows up in the community we work in. I rode this morning for my aunts and uncles (Norma, John, Martha, Vivian, Kathie, and Kenny) who have been impacted by cancer. Congrats to all the finishers. #Krogerproud
