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Megan Duong

Co-Founder & CEO at Plot - Forbes 30 Under 30 - ex-Apple

Megan Duong is a data-driven creative recognized for her leadership in marketing and was included in Forbes' 30 Under 30 list.

Her marketing philosophy revolves around deep product understanding, identifying the job to be done, and utilizing data for creative strategies.

She has extensive experience leading marketing campaigns within a subsidiary of the Steve Jobs empire and played a vital role in the rebranding from FileMaker to Claris.

Drawing inspiration from living in Silicon Valley and NYC, Megan combines data-driven insights with creative marketing strategies.

Megan Duong holds a Bachelor's degree in Marketing from the University of San Francisco and currently serves as the Co-Founder & CEO at Plot.

Besides her professional achievements, Megan believes in the power of vision boards and manifesting aspirations.

Highlights

Nov 12 · twitter

I analyzed over 3000 organic videos to uncover which brands and products were actually worth buying about the @Sephora sale—separating real reviews from sponsored content in a few short hours using @PlotWorkspace Video Social listening.

Our AI deeply analyzes video data from: transcripts, object product detection, the action, comments, captions, and sentiment to gather the most comprehensive UGC (this means no brand tagging required).

I created a detailed report breaking down the top 10 organic brand winners from the Sephora sale. The results:

Top Brands by Organic UGC (Oct 25 - Nov 9):

@CTilburyMakeup - 605 posts Star product: Airbrush Flawless Setting Spray. Overwhelming positive sentiment. Strong positive sentiment in quality. @MakeupByMario - 498 posts Star product: SoftSculpt Transforming Skin Enhancer. Overwhelming positive sentiment. Strong positive sentiment in quality. @HourglassMakeup - 496 posts Star product: Airbrush Flawless Setting Spray. Overwhelming positive sentiment. Strong positive sentiment in quality.

Top Brands by Organic Video Views (Oct 25 - Nov 9):

Charlotte Tilbury - 37M views Star product: Pillow Talk Lipstick + Liner. Overwhelming positive sentiment Makeup by Mario - 33.1M views Star product: SoftSculpt Transforming Skin Enhancer. Overwhelming positive sentiment. Strong positive sentiment in quality. @patricktabeauty - 30.9M views Star product: Headlines Double-Take Blush Duo. Strong positive sentiment in quality.

It makes me wonder....what's more important for a brand: total UGC or video views?

Most surprising—@Natasha_Denona ranked 9th in total video views (25.1M) while placing 40th in total Sephora UGC—showing a significant gap between viewership and content creation.

Comment "Sephora" below and I'll DM you the report!

I analyzed over 3000 organic videos to uncover which brands and products were actually worth buying
May 20 · linkedin

When the sun is out I am a wholeeee different person give me all your unhinged content ideas I approve happy monday

Megan Duong
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Location

New York, New York, United States