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Megan Soffer
Brand & Creative Strategist | Tech, Consumer & CPG | Reputation & Portfolio Management
Megan Soffer is a passionate senior marketing leader with expertise in brand creation, storytelling, and omnichannel marketing campaigns.
With a Bachelor's degree in Business and extensive experience in organizations like Onix, Grit For Good, and TrueDark, Megan has a proven track record of building and amplifying brands.
She excels in crafting compelling brand narratives, guiding strategic positioning, and executing impactful campaigns that drive engagement and growth.
Megan possesses deep understanding of customer empathy, management of external agencies and internal teams, and measuring KPIs for business impact.
Highlights
Just a reminder that time is finite. Spend time with your loved ones. Happy quince, Maya.
It’s been some time since my last on-the-road update…but just like that 🫰, 5 months have passed. This trip started out as a celebration of life trip for the dogs, but it’s given quite a bit to me. Very eat, pray, love, if you will — but with my own flare.
Some of the latest things..
🏝️ Finally used PTO and made a day trip to Catalina Island where I got my adrenaline fix zip lining through the canyon and parasailing over the ocean! (My Airbnb host was kind enough to watch my pets so that I could have some me time.)
📔 Got to meet one of my favorite National Geographic photographers, Cory Richards, at his book launch. You know that guy who took a selfie right after an avalanche? Ya. His book, “The Color of Everything: A Journey to Quiet the Chaos Within”, tells the story about the life he lived up til then, and how it exploded in more ways than one in that very moment. (To support Cory and #mentalhealth awareness, buy here: https://a.co/d/9kqiHO1)
💪 Finally connected and worked up a sweat with the Les Mills International community at a LIVE event. Another crazy time warp…realized I’ve been doing Les Mills for 12+ years now. I must love it or something.
🧠 Attended a fireside chat w/ Peter Crone, the Mind Architect, and was given the gift of perspective. (Thank you, Peter!)
🍽️ Airbnb hosts became friends, and we even made core memories (saw dolphins at the beach, used vegetables and herbs from the garden to make ridiculously beautiful earthy pasta).
🐾 Found community and inspiration at DOG PPL INC. Turns out there are LOTS of other people that go above and beyond for their pets. 🥹 When we hit the road, I wasn’t quite ready to talk. I was holding my breath, doing a mental/emotional dance between holding on and letting go. But putting ourselves in the way of connection and grief has created beautiful conversations with some really incredible people about longevity and quality of life for dogs. It’s also led to some very special opportunities for dogs to help each other. (For context about that and the photos of Maya & Truffle, please read here: https://lnkd.in/gde7X3jM)
Thank you #LosAngeles. It’s time to pack up and continue this journey, but I’ll be back for you. More soon. 😊
