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Megan Tracey-Keane

Strategist | Finding fresh perspectives to answer every challenge.

Megan Tracey-Keane is a marketing professional with over 8 years of experience in marketing, advertising, and strategy.1 She currently holds the position of VP, Integrated Strategy at dentsu.46 Megan is based in New York56 and has a background in retail media, as evidenced by her involvement in speaking engagements related to the maturing retail media industry.2 She has also shown interest in emerging technologies, having posted about crypto, NFTs, and the metaverse.3 Megan's LinkedIn profile username is mkeane716, and she has been involved in various thought leadership activities, including speaking engagements at industry events like NRF2024.24

Highlights

Jan 2 · linkedin

How should you prepare for the maturing #retailmedia industry? Join me and dentsu's Brian Monahan for our Merkle session during #NRF2024 in New York on Jan 15 at 1:15pm ET to learn more: https://lnkd.in/g_TBb3_b

Jun 26 · linkedin

🌍 Introducing the latest dentsu Navigator report on Sustainability 🌍

1️⃣ Younger generations are broadening their definition of sustainability, adopting a comprehensive perspective encompassing equity and economy alongside environmental aspects.

2️⃣ Brands must make sustainability inherent to their business. 79% of respondents agree: Businesses should do a better job of making it easy for me to choose sustainable products.

3️⃣ Consumers expect brands to go beyond their "carbon footprint". To be viewed as a sustainable brand, consumers expect companies to take a holistic approach across affordability, responsible sourcing, business operations, and production.

Seize the opportunities presented by these shifting consumer expectations. #Sustainability #ConsumerInsights #dentsu

Related Questions

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What insights did Megan Tracey-Keane share during the NRF2024 session?
Megan Tracey-Keane
Megan Tracey-Keane, photo 1
Megan Tracey-Keane, photo 2
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Location

New York, New York, United States