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Megan Wastell

Global Creative Director | Product Development & Innovation | Leadership I Storytelling & Content Expert

Megan Wastell is a seasoned media and entertainment executive currently serving as the Global Creative Director at Merlin Entertainments, a role she assumed in May 2023. She oversees creative strategy and leads Merlin Magic Making, the company's creative division responsible for designing attractions, experiences, and innovations across over 140 global destinations, including LEGOLAND, Madame Tussauds, and Alton Towers.12

Career Highlights:

  • Global Radio (Director of Product & Podcasts): Before joining Merlin, Wastell worked at Global Radio, Europe’s largest commercial radio company, where she led product strategy and oversaw the editorial podcast division. Notable projects included the development of hit podcasts like The News Agents and My Therapist Ghosted Me.12
  • Sky Creative (Head of Creative Strategy): At Sky's in-house creative agency, she managed brand strategy and creative output across 19 channels. Her work included major rebrands for Sky Atlantic and Sky 1.12
  • MTV Entertainment Group (Mobile Division Head): In New York, she directed mobile content strategy for MTV’s apps and websites, reaching over 20 million monthly users.12

Education and Expertise:

Wastell holds an MBA in Media Management from Metropolitan College and a Master’s in Creative Writing from Oxford. She is recognized for her expertise in storytelling across various platforms, blending creative vision with business acumen to innovate within traditional and emerging media landscapes.2

Vision at Merlin:

Wastell emphasizes storytelling and technological innovation to create immersive guest experiences. She collaborates with global brands like LEGO, Sony Pictures Entertainment, and HASBRO to push the boundaries of leisure attractions.12

Highlights

Sep 4 · youtube.com
Merlin Entertainments: The storytelling leap, creating real ... - YouTube
Merlin Entertainments: The storytelling leap, creating real ... - YouTube
Merlin Names New Global Creative Director Megan Wastell
Merlin Names New Global Creative Director Megan Wastell
[PDF] PRESS RELEASE - Merlin Entertainments

Related Questions

What are some of the exciting projects Megan Wastell will be working on at Merlin Entertainments?
How does Megan Wastell plan to integrate new technology into Merlin's attractions?
What was Megan Wastell's role at Global Radio, and how did it prepare her for her new position?
How does Megan Wastell's experience at Sky and MTV influence her approach at Merlin Entertainments?
What are some of the iconic brands Megan Wastell will be working with at Merlin?
Megan Wastell
Megan Wastell, photo 1
Megan Wastell, photo 2
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Location

United Kingdom