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Megan Westerby

Audience Insights and Research

Megan Westerby is the Research Director at the Content Lab of Sinclair Broadcast Group, a position she has held since April 2021. In this role, she focuses on audience insights and research, leveraging data to inform content strategies. Prior to her current position, she served as the Head of Audience Insights & Research at Madison Wells Media from August 2018.13

Westerby has a background that combines creativity with data analysis, indicating her ability to translate complex data into actionable insights for media content development. She is also noted for her advisory roles in various capacities, showcasing her expertise in innovation and strategy within the media landscape.24

Her educational background includes studies at Barnard College, contributing to her qualifications in research and media.1

Highlights

Feb 2 · linkedin

I discovered TickTick early on during the pandemic and I don't think it's an exaggeration to say that it has changed my life as I've stumbled my way towards a productive but healthy work from home experience. But whenever I mention it people are unfamiliar with it.

Are other people using it? Should I write something up about why it's been so helpful for me and how I use it?

Aug 5 · linkedin

"Data allows people to not get defensive." 🙌

Happening now, VERY well worth the time. Lisa Osborne Ross , Melissa Bradley, and Maxwell Young are all amazing.

Related Questions

What are Megan Westerby's main responsibilities at Sinclair Broadcast Group?
How did Megan Westerby transition from Madison Wells Media to Sinclair Broadcast Group?
What projects has Megan Westerby worked on at Sinclair Broadcast Group?
What is Megan Westerby's educational background?
How does Megan Westerby use data in her role at Sinclair Broadcast Group?
Megan Westerby
Megan Westerby, photo 1
Megan Westerby, photo 2
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Location

West Hollywood, California, United States