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Megan Westerby

Audience Insights and Research

Megan Westerby is the Research Director at the Content Lab of Sinclair Broadcast Group, a position she has held since April 2021. In this role, she focuses on audience insights and research, leveraging data to inform content strategies. Prior to her current position, she served as the Head of Audience Insights & Research at Madison Wells Media from August 2018.13

Westerby has a background that combines creativity with data analysis, indicating her ability to translate complex data into actionable insights for media content development. She is also noted for her advisory roles in various capacities, showcasing her expertise in innovation and strategy within the media landscape.24

Her educational background includes studies at Barnard College, contributing to her qualifications in research and media.1

Highlights

Dec 9 · Decider
When the Streaming Platform Dies, What Happens to Its Shows? - Decider
Mar 13 · PRWeek
Chef app whips up funding and new users - PRWeek

Related Questions

What are Megan Westerby's main responsibilities at Sinclair Broadcast Group?
How did Megan Westerby transition from Madison Wells Media to Sinclair Broadcast Group?
What projects has Megan Westerby worked on at Sinclair Broadcast Group?
What is Megan Westerby's educational background?
How does Megan Westerby use data in her role at Sinclair Broadcast Group?
Megan Westerby
Megan Westerby, photo 1
Megan Westerby, photo 2
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Location

West Hollywood, California, United States