Sign In

Megha Kapoor

Ecommerce Performance Marketing - Unilever - Ex- Careem, Ex - The Entertainer, Marketed from scratch a Grocery Shopping App with 0 customers base to 3 million engaged users

Megha Kapoor is a seasoned data and performance-driven marketer with a track record of over 13 years in creating highly successful marketing programs and advertising campaigns.

She has expertise in utilizing various Mar-tech tools such as Braze (Appboy), Oracle Marketing Cloud - Responsys & Maxymiser, MixPanel, Double Click Bid Manager, Adwords, and Power Editor.

Megha's competencies include personalizing at scale with mobile marketing automation, implementing tactical campaigns, conducting A/B testing to improve conversion rates, and utilizing customized analytics for monitoring purposes.

She holds a Master's degree in Marketing from the International Management Institute - IMI.

Her professional experience includes roles such as E-commerce Performance Marketing Lead for North Africa & Middle East at Unilever, Head of Performance - Mobile Marketing Customer Retention (CDP) & Paid Media at Danube, Digital Marketing & Mobile CRM Marketing Manager at Careem, Digital Media Manager at The Entertainer FZ LLC, Digital Media Supervisor at MCN. Middle East Communications Network, Sr. Business Manager - Digital at Isobar, and Search Engine Marketing Specialist at Publicis Groupe.

Megha Kapoor
Add to my network

Location

United Arab Emirates