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Meghan Corcoran
Director Marketing Strategy and Planning
Professional Background
Meghan Corcoran is a seasoned marketing professional with extensive experience in strategy, pricing, consumer insights, and market research. Currently, she serves as the Director of Marketing Strategy and Planning at U.S. Cellular, where she utilizes her extensive knowledge and skills to develop and implement innovative marketing strategies that drive growth and enhance customer engagement. With a solid foundation built throughout her career, Meghan has amassed a wealth of expertise in the telecommunications sector, consistently proving her capabilities to align marketing initiatives with business objectives.
Before her current role, Meghan demonstrated her strategic prowess as the Senior Manager of Pricing and Promotional Strategy at U.S. Cellular, where she played a vital role in optimizing pricing models to maximize revenue while ensuring customer satisfaction. Her journey at U.S. Cellular also includes key positions such as Corporate Strategy Manager, Marketing Strategy Manager, and Consumer Insights Manager where she led initiatives that informed critical business decisions through data-driven insights.
Meghan's career began at Ipsos, a global market research company, where she held several positions including Director, Senior Research Manager, and Research Manager. During her tenure at Ipsos, Meghan honed her skills in research methodologies and consumer behavior analysis, significantly contributing to the firm's reputation for delivering impactful insights and solutions to clients across various industries. Her early career also included roles at Teenage Research Unlimited, where she developed a strong foundation in market research as both a Research Coordinator and Senior Research Coordinator.
Education and Achievements
Meghan holds a Bachelor of Science in Marketing and Management with a concentration in Advertising from Drake University, a program known for producing highly skilled professionals adept in the dynamic world of marketing. Her education provided her with an invaluable mix of theoretical knowledge and practical applications, empowering her to navigate complex market scenarios and develop effective communication strategies.
Throughout her career, Meghan has achieved exceptional results in various capacities, significantly enhancing the marketing functions of U.S. Cellular andIpsos. Not only has she excelled in her leadership roles, but she has also been an integral part of numerous cross-functional teams, working collaboratively to elevate brand visibility, optimize promotional strategies, and enhance overall market performance.
Notable Achievements
- Leadership in Strategy Development: As the Director of Marketing Strategy and Planning, Meghan has led high-impact projects that repositioned U.S. Cellular's market presence, successfully updating the company's marketing strategies to align with evolving consumer needs.
- Innovation in Pricing Models: At U.S. Cellular, Meghan's work as Senior Manager of Pricing and Promotional Strategy has resulted in enhanced pricing frameworks that improved both customer acquisition and retention through strategic promotional offers.
- Consumer Insights Expertise: Meghan’s background in consumer insights has equipped her with the tools needed to dissect complex consumer data, enabling her to drive informed decision-making processes that have benefited both the organizations she has been part of and her clients at Ipsos.
- Multi-Industry Experience: Meghan’s diverse experience across U.S. Cellular and Ipsos highlights her versatility and adaptability in understanding and addressing various market challenges, contributing to the delivery of lucrative marketing solutions for numerous clients.
Overall, Meghan Corcoran stands out as a dynamic marketing leader whose dedication to excellence and exemplary track record of achievement have solidified her status in the industry. Her ability to employ strategic thinking and consumer insights in driving marketing innovation sets a benchmark for professionals in her field.
