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Meghan Dunigan
Brand & Experience Strategy Leader - Ex- KPMG, Interbrand, Ipsos - Founder, Project Come Together
Professional Background
Meghan Dunigan is a strategic leader with an impressive 15 years of transformative experience in the fields of brand management, marketing, and insight-driven strategy. Her extensive career spans various industries, showcasing her ability to propel businesses forward through innovative thinking and strategic execution. Meghan has a proven track record in business development, executive-level client service, engagement management, and people development, allowing her to build strong relationships and foster collaborative environments wherever she goes.
Throughout her career, Meghan has cultivated deep expertise in several key areas, including brand promise, value proposition, brand equity, and portfolio strategy. Her insight into customer experience and thought leadership has enabled her to generate impactful business cases and effective customer segmentation strategies. Meghan’s marketing acumen is reflected in her ability to devise and implement compelling marketing strategies and campaign initiatives that resonate with target audiences.
Education and Achievements
Meghan’s educational background is as impressive as her professional experience. She earned her Master’s Degree in Marketing Management from the prestigious IE (Instituto de Empresa), a renowned institution known for its commitment to nurturing innovative business leaders. Prior to this, Meghan obtained her Bachelor of Science in Business Administration, specializing in International Business from Saint Louis University, which provided her with a strong foundation for her career in strategy and marketing.
In addition to her academic credentials, Meghan is also the founder of Project Come Together, an initiative that showcases her commitment to community engagement and empowerment. Her leadership roles have included serving as Director of Brand Experience Strategy at Bounteous, where she honed her skills in shaping brand narratives and enhancing consumer engagement.
Meghan also held the position of Director of Customer Advisory Marketing at KPMG US, where she was instrumental in developing marketing strategies that aligned with customer needs while driving business objectives. Her previous roles, including Senior Director of Strategy at cg42 and Senior Consultant at Interbrand, reflect her strong ability to navigate complex market environments and deliver actionable insights.
Her experience as a Research Manager for Pharmaceuticals at Ipsos provided Meghan with a deep understanding of market research methodologies, further enhancing her strategic capabilities and enabling her to lead data-driven marketing initiatives.
Achievements
Meghan Dunigan's career is marked by numerous achievements that underscore her ability to create significant impact in the organizations she has been part of. With her expertise in brand and marketing strategy, she has led high-profile projects that have successfully transformed businesses and enhanced brand value.
Her work in advisory services, insurance, retail banking, and other sectors demonstrates her versatility and adaptability in evolving markets. By focusing on customer experience and aligning brand strategies with consumer expectations, Meghan has consistently delivered measurable results for her clients and stakeholders.
In the realm of thought leadership, Meghan has been recognized for her insights on customer segmentation and marketing strategies, establishing herself as a trusted advisor for businesses looking to navigate the complexities of the modern marketplace. Her collaborative approach and ability to foster innovative thinking among teams have driven growth and development across various functions, paving the way for future successes in her career.
Overall, Meghan Dunigan is an accomplished professional whose extensive background in strategic leadership, brand management, and marketing insight continues to shape the landscape of businesses across diverse industries.
