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Meghan O'Brien, Ph.D.

Vice President, Consumer/Marketing Insights & Analytics | @QVC @HSN [Qurate Retail Group]

Meghan O'Brien, Ph.D., serves as the Vice President of Consumer/Marketing Insights & Analytics at QVC and HSN, part of the Qurate Retail Group. In this role, she is recognized as a leader in consumer insights, with over a decade of experience in conducting advanced qualitative and quantitative research within media, consumer, and retail sectors. Her academic background complements her practical experience, allowing her to apply rigorous methodologies to yield data-driven business outcomes through scientific primary research.

Professional Background

  • Current Role: Vice President, Consumer/Marketing Insights & Analytics at QVC and HSN (since May 2021).
  • Previous Roles:
    • Director of Consumer Insights at QVC (2017-2021).
    • Various positions at QVC including Senior Manager and Manager of Consumer Insights.
    • Experience at The Nielsen Company as an Associate Client Manager and Senior Research Analyst.

Key Achievements

  • Launched QVC's first global Brand Tracker to assess brand performance across multiple markets.
  • Led significant market research initiatives that informed new brand strategies aimed at attracting prospective customers.
  • Advocated for customer-centric decision-making across various organizational functions.

Education

  • Ph.D. in Mass Communication from Syracuse University.
  • M.A. in Media Studies from Syracuse University.
  • B.A. in Communications and Philosophy from the University of Scranton.

Skills

Meghan is known for her strong public speaking abilities, particularly at the executive level, where she emphasizes the importance of understanding customer perspectives. She also excels in leadership, mentoring, and team building, focusing on developing high-performing teams and fostering strong relationships across all organizational levels.1

Highlights

hsn.com ecommerce revenue, sales and traffic - Grips Intelligence
Sep 6 · youtube.com
Building Arch Insights with Megan O'Brien - YouTube
Building Arch Insights with Megan O'Brien - YouTube
Jul 9 · impact.com
HSN Launches New Creator Platform Powered by impact.com
May 29 · thearf.org
ARF Women in Analytics: Mentorship Program 2024 - Speakers
Jul 24 · pymnts.com
HSN and QVC Go Back to Their Livestream Roots to Boost Market ...
Feb 20 · skyword.com
The QVC Story: From TV to Multiplatform Brand - Skyword
Jul 6 · retaildive.com
QVC to leverage consumer data with new analytics unit - Retail Dive

Related Questions

What are some of the key projects Meghan O'Brien has led at QVC and HSN?
How does Meghan O'Brien integrate academic research methods into her industry roles?
What are Meghan O'Brien's main responsibilities as Vice President of Consumer/Marketing Insights & Analytics?
How has Meghan O'Brien's leadership style impacted her teams at QVC and HSN?
What are some examples of Meghan O'Brien's public speaking engagements at the executive level?
Meghan O'Brien, Ph.D.
Meghan O'Brien, Ph.D., photo 1
Meghan O'Brien, Ph.D., photo 2
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Location

Philadelphia, Pennsylvania, United States