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Meghan O'Brien, Ph.D.
Vice President, Consumer/Marketing Insights & Analytics | @QVC @HSN [Qurate Retail Group]
Meghan O'Brien, Ph.D., serves as the Vice President of Consumer/Marketing Insights & Analytics at QVC and HSN, part of the Qurate Retail Group. In this role, she is recognized as a leader in consumer insights, with over a decade of experience in conducting advanced qualitative and quantitative research within media, consumer, and retail sectors. Her academic background complements her practical experience, allowing her to apply rigorous methodologies to yield data-driven business outcomes through scientific primary research.
Professional Background
- Current Role: Vice President, Consumer/Marketing Insights & Analytics at QVC and HSN (since May 2021).
- Previous Roles:
- Director of Consumer Insights at QVC (2017-2021).
- Various positions at QVC including Senior Manager and Manager of Consumer Insights.
- Experience at The Nielsen Company as an Associate Client Manager and Senior Research Analyst.
Key Achievements
- Launched QVC's first global Brand Tracker to assess brand performance across multiple markets.
- Led significant market research initiatives that informed new brand strategies aimed at attracting prospective customers.
- Advocated for customer-centric decision-making across various organizational functions.
Education
- Ph.D. in Mass Communication from Syracuse University.
- M.A. in Media Studies from Syracuse University.
- B.A. in Communications and Philosophy from the University of Scranton.
Skills
Meghan is known for her strong public speaking abilities, particularly at the executive level, where she emphasizes the importance of understanding customer perspectives. She also excels in leadership, mentoring, and team building, focusing on developing high-performing teams and fostering strong relationships across all organizational levels.1

