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Meghna Jain
Group Vice President-Marketing
Professional Background
Meghna Jain is a highly accomplished marketing, communication, and public relations strategist with over 15 years of diverse experience spanning industries such as luxury, fashion, and media. Her extensive career suggests a robust capability in understanding and engaging consumer behavior across various psychographic segments and cultural landscapes. Operating across several countries—including the UK, France, Germany, Italy, and India—Meghna has honed her skills and insights through academia, industry interactions, and focused research in areas like hospitality and lifestyle concepts.
Having served in pivotal roles, Meghna is recognized for her strong acumen in brand management, consumer connect initiatives, social media, digital marketing, and market research. She has effectively strategized and executed numerous projects aimed at enhancing brand identity and driving consumer engagement. Her leadership roles have also seen her at the helm of innovative brand campaigns and retail experience strategies, which have contributed significantly to revenue generation aligned with brand values.
Education and Achievements
Meghna holds a Master’s degree in Advertising and Communication Management with a specialization in Marketing from Rajasthan University, where she also completed her B.A. (HONS) in English Literature. Furthering her education, she obtained a Diploma in Teaching in Higher Education through the UK-India Education & Research Initiative, based in Oxfordshire, UK. Additionally, Meghna pursued a Ph.D. in Digital Marketing at Rajasthan University and enriched her expertise with an Executive Program in Digital and Social Media Marketing Strategy from the prestigious Indian Institute of Management, Calcutta.
Beyond her academic achievements, Meghna has made significant contributions to the field of consumer behavior and marketing, accumulating five international awards for her groundbreaking research and theoretical developments in these areas. Her commitment to learning and sharing knowledge is evident through her role as a trainer at elite business schools in India and abroad, where she teaches various subjects, including marketing strategy, digital marketing, and entrepreneurship.
Career Progression
Meghna Jain's career trajectory is marked by her impressive ascent through various organizations. She currently serves as the Group Vice President of Marketing at ORVI, a prestigious position where she drives marketing efforts and strategic brand initiatives. Prior to this, she held notable positions such as Group Vice President at Strata Stones Limited and Stone Age Pvt Ltd, where she played critical roles in shaping their marketing strategies.
Her experience as Chief Marketing Officer at ORVI highlighted her ability to manage a wide array of brand activities, including higher-level communications and strategic online and offline marketing, enhancing her reputation in the space. Additionally, her stint as Assistant General Manager at Jaipur Rugs and her consultancy role at Raghavendra Rathore (www.rathore.com) allowed her to leverage her marketing expertise in the luxury sector, focusing on enhancing brand storytelling and consumer engagement.
Throughout her academic career, Meghna has influenced many students as a Visiting Faculty Member at IMT Ghaziabad and as a Senior Assistant Professor at Lal Bahadur Shastri Institute of Management. Her teaching roles, including being an Associate Professor at IIMT, Oxford Brookes University, reveal her dedication to nurturing the next generation of marketers in a global context. Beyond academia, her earlier experiences include marketing roles at Radio Mirchi where she managed corporate accounts, laying a strong foundation for her future marketing endeavors.
Notable Skills and Leadership Style
Meghna Jain is recognized for her strong multi-tasking abilities and exceptional management skills, which she applies at both senior and managerial levels. Her focus on compassion-driven employee development illustrates her commitment to cultivating a positive and productive work environment. Her analytical and problem-solving skills enable her to meet challenges head-on, ensuring that all initiatives align with broader organizational goals and brand values.
With a strong background in managing both ATL (Above The Line) and BTL (Below The Line) communications, Meghna has developed a keen sense for the nuances of effective marketing strategy. Her roles have involved orchestrating trade shows, ramp shows, shoots, and managing essential public relations activities in B2B and B2C markets. These experiences have equipped her with a versatile toolkit that is crucial for today’s dynamic marketing landscape.
Community Engagement and Future Endeavors
Dedicated to giving back to the community, Meghna is not just a practitioner but also an advocate for continuous learning and knowledge sharing. She engages with budding marketers and entrepreneurs, imparting her insights and strategies through various platforms, ensuring that her wealth of knowledge is accessible to aspiring professionals. As she continues to lead in the marketing sphere, Meghna remains focused on leveraging digital innovations and changes in consumer behavior to facilitate growth, connection, and engagement in both local and global markets.
Achievements
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Five International Awards for Researching & Authoring Path-Breaking Theories in Consumer Behavior & Marketing
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Successfully managed and executed high-impact marketing campaigns leading to enhanced brand visibility and consumer engagement in luxury, fashion, and media industries.
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Developed strong consumer insights strategies that informed product launches and brand positioning, leading to increased sales and market share.
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Actively contributed to teaching and mentoring future marketers in esteemed business institutions, bridging the gap between theory and practical application in the dynamic field of marketing.
