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Mehmet Türkel

Director Of Ecommerce at Penti A.Ş.

Mehmet Türkel is the Director of E-Commerce at Penti A.Ş., a Turkish brand that offers unique and sustainable products.1 He has been leading the global online operations for Penti for over two years, managing a team of more than 25 people across various functions and regions.1

With 19+ years of experience in the internet and e-commerce market, Türkel has a proven track record in driving digital transformation and growth for omnichannel retail businesses.1 His core competencies include:

  • E-commerce performance marketing
  • E-commerce category management
  • E-commerce logistics
  • E-commerce CRM
  • UI-UX strategy
  • E-commerce planning and digital strategy

At Penti, Türkel has led several significant projects, including:

  • Launching a new penti.com website (January 2022)
  • Developing a new mobile site for penti.com (January 2022)
  • Creating a new Penti Native App (May 2022)
  • Implementing various systems and integrations, such as Manhattan Associates, Google Analytics 360 & GA4, and multichannel sales integration1

Prior to his role at Penti, Türkel served as the Head of E-commerce at Joker from September 2015 to February 2021.1 He also worked as an E-commerce Manager at ebebek from December 2012 to December 2013.1

In addition to his primary role, Türkel serves as a jury member at Ecom Leaders Club, where he shares his insights and best practices with other e-commerce professionals.1 His mission is to transform Penti into more than just an e-commerce site, but a storytelling platform that connects with customers' hearts and minds.1

Highlights

Jan 28 · theorg.com
Penti - The Org
Oct 20 · facebook.com
Penti Director Of E-Commerce Mehmet Türkel | By WORLDEF |
Penti Director Of E-Commerce Mehmet Türkel | By WORLDEF |

Related Questions

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How does Mehmet Türkel integrate sustainability into Penti's ecommerce strategy?
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Mehmet Türkel
Mehmet Türkel, photo 1
Mehmet Türkel, photo 2
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Location

Istanbul, Istanbul, Turkey