Suggestions
Meichen Luo, MBA, PMP®
Global Luxury Brand & Marketing | Innovative Marketer | Brand & CX Strategist | Data Wizard | Bilingual Journalist
Meichen Luo is a professional currently working at Marriott International, where she leads global brand and marketing efforts for The Luxury Collection (TLC).3 She holds an MBA degree and is a certified Project Management Professional (PMP®).
In her role at Marriott International, Meichen focuses on enhancing The Luxury Collection brand, which is part of the company's luxury portfolio.3 Her responsibilities likely involve developing and implementing marketing strategies to promote the brand globally and ensure its growth within the luxury hospitality sector.
Meichen's experience extends beyond her current position. She previously worked as an MBA Intern within Brand, Sales, and Consumer Insights at the BMSC Digital Loyalty Community at Marriott International. This internship likely provided her with valuable insights into the company's operations and brand strategies, contributing to her current role in global brand and marketing.
Meichen Luo is active in professional networking and industry events. For instance, she participated in a Marriott International event alongside Cindy Shao, President of the Asian American Chamber of Commerce, demonstrating her involvement in diversity and inclusion initiatives within the company.2
While her specific LinkedIn username is meichenl, it's worth noting that there are multiple professionals named Meichen Luo on the platform.1 This suggests that she has established a presence in her industry and maintains professional connections through social media.
Highlights
✨ I am proud and excited to share that The Luxury Collection's "Inside the Collection" campaign brought home FOUR Telly Awards this year, contributing to Marriott International's total of 10 Tellys in 2024. This comes on top of our 2023 wins of three HSMAI Adrian Awards (one gold, two bronzes). 🏅: Gold Telly Winner in Branded Content – B2C: Business-to-Consumer: https://lnkd.in/eK5nFrsW 🏅: Gold Telly Winner in Branded Content – Travel & Tourism: https://lnkd.in/eCvburi3 🥈: Silver Telly Winner in Branded Content – Promotional https://lnkd.in/ePSbm_sx 🥈: Silver Telly Winner in Branded Content – Culture & Lifestyle https://lnkd.in/eKGK8DDd The Telly Awards celebrate the best in video and TV across all screens worldwide. Out of 13,000 entries globally, our wins show the power of our storytelling and its resonance with our luxury travelers. It has been an honor to lead and collaborate with so many brilliant minds and talented individuals on this project—a labor of love worth every effort. Philipp Weghmann Diana Muscarella Diana Costa Christine Espinoza Michelle Osbourn Marta Krzeminska Special shout out to our agency partner Stept Studios for bringing our vision to life through this beautiful campaign. Meredith Rodriguez Claire Sommer K'Love Mercader Paul Prudhomme Shreya Chopra Davey Spens Brandon Lavoie Spencer Zachary Rebecca Jameson "Success is never final." Get ready for Season 2 of "Inside the Collection," coming this September. Can't wait to see what 2024 brings!
Check out more about the campaign and our iconic properties : https://lnkd.in/en4Mf-Jg
Palace Hotel, a Luxury Collection Hotel Al Wathba A Luxury Collection Desert Resort & Spa, Abu Dhabi The Laguna, a Luxury Collection Resort & Spa Bali
Last year was truly remarkable for The Luxury Collection, and to me, it was an incredible year of growth and breakthroughs. Putting together our #2023Highlights with Atlas Acopian brought me immense joy as we celebrated these achievements across brand and brand marketing. Over the past few years, we have been pursuing our mission of driving global brand awareness, reaching new luxury customers, and enhancing our storytelling by showcasing the enriching, #transformative experiences available to luxury travelers at our hotels worldwide. These milestones, without a doubt, stand as a testament to our passion and dedicated efforts to this special brand #TheLuxuryCollection As we embark on the exciting new chapter of 2024, let's not forget to take a moment now and then to celebrate wins, whether they're small or big. Each one is an achievement to be proud of and worth celebrating. Cheers to a year of continued success! #HotelsthatDefinetheDestination #TheDestinationAuthority
