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Melanie Ockels

Digital Transformation / Customer Strategy & Insights / Big Data Strategy

Melanie Anna-Maria Ockels is a seasoned professional specializing in customer-focused strategies, digital transformation, and data-driven insights. She served as the Head of Customer Strategy & Insights at HSBC from October 2018 to June 2021, where she played a pivotal role in leveraging customer insights to drive strategic initiatives and enhance customer experiences. Based in Hong Kong during her tenure, she contributed to HSBC's efforts to modernize and simplify its operations while focusing on customer-centric approaches.1

Her career reflects a strong expertise in customer insights, strategy development, and digital innovation, making her a recognized leader in transforming customer engagement practices within the financial services sector.

Highlights

Nov 13 · hbr.org
How HSBC Transformed Its Customer Experience
Oct 22 · hsbc.com
We're simplifying to accelerate our strategy | HSBC news
Aug 26 · business.hsbc.uk
Insights on leading a scaling business | HSBC UK
Aug 16 · mckinsey.com
How data and analytics are transforming the wholesale bank at HSBC

Related Questions

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Melanie Ockels
Melanie Ockels, photo 1
Melanie Ockels, photo 2
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Location

Hong Kong, Hong Kong SAR