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Melanie Kentish

Group Director of Influencers at Sky

Melanie Kentish is a seasoned professional with over 10 years of experience in social media, working in both agency and client settings.

As an 'online influencer' with firsthand experience, Melanie possesses a deep understanding of creating campaigns that resonate with influencers to effectively convey a brand's story.

Melanie is adept at leading teams, presenting to executives, and exudes passion in all environments, driven by her belief in the value of her work.

Throughout her career, Melanie has achieved notable milestones like establishing her own agency, launching multiple brands, securing funding, and successfully transitioning online demand into offline retail shelf space.

With a track record of organizing collaborations with renowned online influencers, executing international events, and getting published in various publications, Melanie is a versatile professional in digital PR strategy.

Currently, Melanie Kentish serves as the Group Director of Influencers at Sky, showcasing her expertise and leadership in the field of social media and influencer marketing.

Highlights

Jul 31 · linkedin

Fascinated by the launch of Retrograde by Grace Beverley, an AI powered talent management service. Given that the very essence of talent management is human connection and relationships, I admit that I was first sceptical when I read about it. However, I can now see that it could play a useful tool for smaller creators who aren't yet ready for full 360 management and want to monetise their channels.

As creators grow their influence, they evolve into brands with intellectual property that extends beyond their social media channels. These digital-first creators are branching out into broadcast, radio, presenting, podcasting, touring, writing books, launching product lines, and advocating for social change. Their presence and impact now span multiple platforms and industries and this is the stuff that gets me out of bed in the morning. AI will never be able to replace the role of really incredible Talent Managers who carefully craft the careers of their clients (well for now at least!)

I love that Grace is trying to democratise the industry, it does need to change. It's the very reason that I started Dopamine Studios; to make things fairer for creators and to balance the power. It will be interesting to see how it plays out...

#TalentManagement #AI

Jun 19 · linkedin

When I started Dopamine, I made a promise to myself... it was never about profit, never about exit... it was doing great work and creating conversations and change that needed to be had. That's why I couldn't be prouder of Sasha Pallari and the conversation that she's started. It's creators like these that brand should be getting behind - the ones with true authenticity and compassion for humanity. I couldn't be prouder.

Melanie Kentish
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Location

London, England, United Kingdom