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Melanie Mohr

infrastructure/web3/L0 L1/martech/socialfi

Melanie Mohr is a prominent entrepreneur and leader in the technology and blockchain sectors, currently serving as the Regional Coordinator for the Middle East and Africa at IEEE. She is also the Founder and CEO of both WOM Protocol and PWR Labs, showcasing her extensive experience in media, marketing, and technology over the past 20 years.

Professional Background

  • WOM Protocol: Founded in 2018, this blockchain venture focuses on empowering brands through peer-to-peer recommendations and enabling digital publishers to monetize their platforms via word-of-mouth content.
  • PWR Labs: As CEO, she leads initiatives that drive innovation in the tech space.
  • YEAY: In 2016, she established this platform aimed at Generation Z, facilitating honest video recommendations about lifestyle products.

IEEE Involvement

In her role at IEEE, Mohr is dedicated to advancing blockchain technology within the region. Her appointment as Regional Coordinator emphasizes her commitment to fostering collaboration and innovation in the tech community across the Middle East and Africa. She actively participates in various global tech and marketing events as a speaker, advocating for the adoption of blockchain technologies .123

Additional Roles

Mohr is also involved with several advisory boards, including H2 and Crypto Oasis, further highlighting her influence in the tech ecosystem .2 Her leadership roles reflect a strong dedication to promoting technological advancement and innovation on a global scale.

Highlights

Feb 4 · linkedin

I'm thrilled to share that I've been appointed as the Regional Coordinator for the IEEE Blockchain Section in the Middle East and Africa, thanks to the incredible opportunity given to me by Nicolae Goga. Nicolae, who serves as the General Chair for the IEEE Blockchain Sections across Europe, Middle East, and Africa, is not just a leader in our field but also a respected full Professor at the University Politehnica of Bucharest, Romania.

The IEEE is an amazing organization that showcases the strength of global collaboration, with over 427,000 members from every corner of the world.

It's known for: • A vast global network across 190 countries • Supporting over 145,000 student members • The extensive IEEE Xplore® Digital Library, with over 5 million documents • Over 2,000 worldwide events and conferences hosted and supported

The Blockchain initiative in the Middle East and Africa spans vibrant chapters across countries such as Egypt, Israel, Kuwait, Iraq, Qatar, Oman, Turkey, UAE, Ghana, Morocco, Nigeria and Tunisia.

-> https://www.ieee.org

-> https://lnkd.in/d-xaw92f

#blockchain #web3 #MENA #impact #technology

Dec 26 · linkedin

#SocialFi - the Hard Nut to Crack in Web3 🤯

Starting my founder journey into SocialFi and Web3 some years ago has been way tougher than I expected. There were times I almost threw in the towel. But pushing through with the WOM Protocol across platforms like YEAY.com and BULLZ.com taught me loads, constantly adapting to the ever-changing web3 world. It's been quite the ride!🙄😩😅

YEAY began with a passion to revolutionize how lifestyle creators engage with content through web3 and token-based rewards. Despite its innovative concept and investment in education, we realized the lifestyle creator segment wasn't ready to embrace crypto-based monetization, leading us to pivot our strategy.

BULLZ emerged from these learnings, catering to a more Web3-engaged audience. It became a platform where thousands of creators discuss, share, and validate blockchain and crypto content. The platform's growth confirmed our belief in the need for a space where tokenized rewards and decentralized content validation thrive.

At the core of what we do, the WOM Authenticator (as stand alone app and within BULLZ) is where the magic happens. Every day, hundreds of active content authenticators (nodes) are rating content for its authenticity, creativity, and positivity. Retention is astonishing (see attached) especially for web3!

The WOM Protocol's value creation fund is at our operation's core. Think of an ongoing task based “airdrop” supporting creators, authenticators, and platforms over a 15-year horizon and beyond. As advertisers utilize and contribute to the fund by accessing quality UGC content, they help maintain a cycle, pay into the fund that fuels the ecosystem. The goal is to make creators initially independend from pre-brand payments, allowing everyone to stay authentic, but still giving advertisers access to the gold mine of content (cm.bullz.com, cm.womprotocol.io).

Transitioning to a DAO and increasing our operations' decentralization will come in stages. We're proud of our milestones, notably increasing transactions to 76 million in 2023 from the 22m in the previous year, indicating a vibrant, active community.

Behind these figures lie countless micro-transactions, soon to migrate on-chain ☺️💪 in a significant move towards transparency and trust. This is our committment to the principles of decentralized marketing.

Balancing organic demand from our products with the speculator and trader segment is a challenge. The WOM Token holds real utility within our ecosystem, but navigating the expectations and behaviors of those interested in short-term trading over long-term utility is complex. As we move ahead, our focus remains on enhancing the token's organic demand through real utility.

It's a journey for the tough, but we're the ones turning the tides. Sending a nod to every steadfast builder out there — and hey, a little luck my way wouldn't hurt either! 🚀

#Web3 #Innovation #Persistence #Decentralization #WOMProtocol #UGC

Related Questions

What are Melanie Mohr's main responsibilities as Regional Coordinator for IEEE in the Middle East and Africa?
How has Melanie Mohr's work at IEEE impacted blockchain adoption in the Middle East and Africa?
What other organizations or boards is Melanie Mohr involved with?
Can you provide examples of initiatives Melanie Mohr has led at IEEE?
What is the H2 network, and what role does Melanie Mohr play in it?
Melanie Mohr
Melanie Mohr, photo 1
Melanie Mohr, photo 2
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Location

Dubai, United Arab Emirates