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Melanie Morris
Global Marketing Leader
Melanie Morris is currently the Director of Marketing, Demand Generation at Avalara, a position she has held since June 2022. Based in Seattle, Washington, she leads a team focused on acquisition strategies and demand generation campaigns across various market segments. Her role involves developing integrated marketing campaigns that align with buyer journeys through multiple channels, including digital advertising, events, and email marketing. Additionally, she manages the budget and pipeline while optimizing processes through data insights and reporting.12
Professional Background
Before joining Avalara, Morris served as the Head of Global Marketing Development, Demand Generation at Stripe from January 2021 to May 2022. In this role, she collaborated with cross-functional teams to create data-driven marketing strategies that significantly improved lead management and conversion rates.1 Prior to Stripe, she was a Senior Manager of Demand Generation at T-Mobile, where she developed sales development programs that generated substantial revenue growth and lead conversion improvements.13
Education
Morris holds a Bachelor of Arts in Business Management and Marketing from the University of Washington - Michael G. Foster School of Business. She has also earned certifications in Inbound Marketing and Email Marketing from HubSpot.1
Skills and Expertise
Her expertise lies in:
- Demand Generation: Developing strategies that drive customer acquisition.
- Integrated Marketing Campaigns: Creating cohesive marketing efforts across various platforms.
- Data Analytics: Utilizing insights to optimize marketing performance.
Melanie Morris is recognized for her strategic approach to marketing and her ability to lead teams toward achieving significant business growth through innovative marketing initiatives.24
Highlights
I am excited to announce that I am hiring three Senior Audience Marketing Managers! https://lnkd.in/ggnEHwgT Two of the roles are based in Brighton, UK, and one role in Sao Paulo, Brazil. If you or anyone in your network is interested, please reach out. I appreciate any shares or recommendations. Thank you!
Spent some time this morning reflecting on 2023 and the incredible growth we achieved. By moving from an industry-centric approach to building global, integrated campaigns, we saw a +41% YoY growth in AQLs. The success of our integrated campaigns was a big contributor. I'm incredibly proud of the team that made this possible, with a special shout-out to Leila Ashley Goldberg and Katie Knox. We're excited to continue this approach in 2024 and see what we can achieve this year! #MarketingStrategy #GlobalCampaigns #IntegratedMarketing
