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Melanie Smith

Innovation Lead at Truss Beverages

Melanie Smith is a senior marketing professional with experience in the cannabis-infused beverage industry. She previously held the position of Head of Marketing & Innovation at Truss Beverages.3 In this role, she was involved in the development and launch of cannabis-infused beverages in Canada.1

As of December 2023, Melanie Smith transitioned to a new role as Senior Marketing Director, Innovation at Kicking Horse Coffee.3 This move came after significant changes in the ownership and structure of Truss Beverages. In August 2024, Truss Beverages was acquired by Ya YA Foods2, and later, in January 2024, Tilray Brands completed its acquisition of Truss Beverage from Molson Coors.2

During her time at Truss Beverages, Smith played a key role in the company's innovation efforts. She was involved in developing products that aimed to provide alternatives to alcoholic beverages, focusing on wellness-aligned options with low-dose ratios of THC and CBD.1

Highlights

Sep 2 · youtube.com
Leadership Transitions and Personal Mission with Amber Melanie ...
Leadership Transitions and Personal Mission with Amber Melanie ...
Aug 16 · just-drinks.com
E2P acquires Truss Beverage from Tilray Brands - Just Drinks
Feb 14 · audubon.org
Melanie A. Smith - National Audubon Society
Jan 24 · cbinsights.com
Truss Beverages Co. - CB Insights
Aug 25 · globenewswire.com
Truss Beverage Co. takes the cannabis market to new heights

Related Questions

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Melanie Smith
Melanie Smith, photo 1
Melanie Smith, photo 2
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Location

Toronto, Ontario, Canada