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Melina Ezeiza

Founder & CEO @Cuponeala

Melina Ezeiza is a highly accomplished professional with a diverse educational background and extensive experience in various areas of business and marketing.

She holds a degree in Business Administration and another in Marketing from UADE, where she also completed a Program in Data-Driven Decision Making. Additionally, she pursued further studies in Neuromarketing, Digital Marketing, Community Management, and Market Research Psychology at prestigious universities in Buenos Aires.

Melina has held key roles in several organizations, showcasing her leadership skills and business acumen. She is the Co-Founder & CEO of Nuevo Metodo, a role that highlights her entrepreneurial spirit and strategic vision. Previously, she founded and led Cuponeala, BonusPharma, and TradeWings, demonstrating her ability to drive successful ventures.

In the corporate sector, Melina served as the Innovation and New Digital Businesses Manager at Drogueria del Sud S.A, contributing her expertise to propel digital initiatives. Her tenure at Johnson & Johnson involved roles such as Trade Marketing Pharmacies Head and Key Account Manager, where she honed her skills in strategic partnerships and business development.

With a background that spans across consulting, trade marketing, and executive management, Melina Ezeiza brings a wealth of knowledge and experience to the table, making her a respected figure in the industry.

Melina Ezeiza
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Location

Argentina