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Melisa Sukamto

Regional Volume Planning at PT HM Sampoerna Tbk - an affiliate of Philip Morris International

Melisa Sukamto is a Brand Strategist at PT Hanjaya Mandala Sampoerna Tbk., specializing in creating strategies and building brands within the Sampoerna Commercial Ecosystem.

With a background in Marketing Communications, Brand Management, Market Research, NPL, Integrated Commercial Planning, Channel Distributions, People Development, Strategic Planning, Strategic Partnership, Trade Activations, Volume & Sales.

Melisa holds a Bachelor of Science (BSc) in Management with International Business, Second Upper Class Honours from Royal Holloway, University of London, and a Diploma in Business Administration from PSB Academy.

She has held various roles including Regional Wholesale - Volume Planning Analyst, IQOS PBO Project at Philip Morris International, Brand Executive, Strategic Partnership Analyst, and Supervisor in Consumer and Retail Engagement at PT HM Sampoerna Tbk.

Furthermore, she was a Commercial Graduate Trainee at Philip Morris International, Stock Trader at the Indonesia Stock Exchange, and served as Head of Marketing and Public Relations at Kaplan's Indonesian Organisation.

Sampoerna, where Melisa works, is a leading tobacco company in Indonesia, known for producing kretek cigarettes under brands like Sampoerna A, Sampoerna Kretek, Sampoerna U, and Dji Sam Soe.

In 2015, Sampoerna achieved a 35.0% share in the Indonesian cigarette market. Melisa's expertise lies in strategic brand development, market analysis, and commercial planning.

She is a dedicated and lifelong learner committed to enhancing her skills and contributing to the success of the brands she works with.

Melisa Sukamto
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Location

Indonesia