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Melissa Anzman, MBA, CC
Employee Experience & Employee Engagement Solutions for HR Leaders 🚀 Internal Communications & HR Metrics 🎤 Author, Speaker
Melissa Anzman is an accomplished HR leader with a passion for transforming HR teams from being stuck in tactical work to strategically focusing on creating exceptional employee experiences that drive engagement and organizational success.
Melissa Anzman holds an MBA with a specialization in Human Resources Management from the University of Wisconsin and a BA in Communications from the University of Wisconsin-Madison.
With a rich professional background, Melissa has held various key roles in organizations such as Forbes Human Resources Council, bettHR, Conduent HR Services, American Red Cross, Abbott Vascular, Niche Media, American Express Publishing & American Express Business Travel, Time Inc., and HarperCollins Publishers.
As the Managing Director and Lead Consultant at bettHR, Melissa Anzman has helped numerous HR leaders enhance employee engagement, create inclusive cultures, and align HR strategies with organizational goals.
Melissa Anzman emphasizes the importance of intentional employee experiences to drive culture transformation, talent retention, and employee engagement. She excels in creating positive touchpoints for employees that strengthen their connection with the company.
By partnering with Melissa Anzman, HR leaders can shift from tactical HR tasks to strategic initiatives that significantly impact employees, leading to increased engagement and a culture where employees are motivated to contribute.
Through her expertise, Melissa Anzman assists organizations in identifying and addressing gaps in the employee experience, resulting in substantial improvements in engagement levels, retention of talent, and overall organizational success.
To collaborate with Melissa Anzman and leverage her experience in creating impactful employee experiences, HR leaders can reach out via email at [email protected].
Highlights
If you want to move the needle in HR and deliver a great employee experience, then you need to add one simple tool to your daily HR practice.
It’s the K.F.A.T. process.
Here’s a step-by-step guide on how you can use it:
Step 1: Know
For your employees to be at the center of your company’s culture and feeling engaged and bought-in, they need to Know what’s going on. For each email, project, or update - whether by HR, a leader, or you, clearly state what your EMPLOYEE needs to know.
- What is the one critical element they are asking about?
- How can you simply state the situation with as much transparency as possible?
- Do they know why it’s important for them to know or how it impacts their career/life?
Step 2: Feel
When humans process information, we see it through our own lens and attach emotions to the new knowledge. In the absence of intent of the emotions we want employees to connect with, they will fill in the void. Instead, consider how you want your employees to connect or feel about the message.
If this is difficult, consider what they are feeling now - and what potential emotions or impacts they will feel after the message.
For example: if you’re delivering layoff news, their current emotion may be enjoying another day at work or anxiety-ridden because there are so many rumors. After, you want them to not feel blindsided, feel valued as a team member, comforted knowing where to go with questions, and needing space to process.
Your message and word choice should consider this - and even call out the various emotions in your copy, to build connection and help your message be heard.
Step 3: Action
If we need to tell our employees something, then there’s likely an action they need to take. (Hint: there should always be an action if you’re messaging something!). Once they know why it’s important to them, share one next action the employee needs to take - go to a website, view the contact list, follow up with HR, and so on.
Step 4: Touchpoints
Employees interact with so many different systems and people throughout the day, be sure to consider the ways in which the message will be delivered - by platform, medium, and deliver-er. While email may not be your favorite tool, there are others who love it - same goes for all other platforms.
Be sure you’re considering and using multiple touchpoints to convey the message - and that those interactions don’t create more friction, but are seamless for your employees.
Doing a quick five-minute mapping out of the KFAT method before you launch or hit send, will instantly change the way your employees receive the information you are sharing - and has the opportunity to add a positive employee experience to the bank.
And yes... still searching for a better acronym! ;)
#employeeexperience #employeeengagement #hr #hrleadership
Talk about your HR successes/wins every single day.
Somewhere, especially now.
Share: • What worked great • Create a case study of the project • Write down the steps you implemented and look back on the lessons learned • The tiny wins you had - sometimes bigger HR wins have a long tail, look at the everyday actions that together, lead to success • Tell your team members, your fellow HR colleagues, your friends, and your family
By sharing our HR wins - tiny, small, huge, and everything in between - we can change the narrative, collectively.
• We are spreading positivity about work generally, HR specifically • We are redefining what HR can be - not just what some think it is • We are creating a community of positivity - to not only cheer each other on, but also help us when days are hard
👇 Let’s start here. Share a win - of any size - below!
#HR #humanresources #peoplefirst #EX #employeeexperience #leadership #positivity #hrcommunity
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.