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Melissa Beairsto

Marketing Manager with expertise in financial services, consumer engagement, and data analytics

Melissa Beairsto is a professional currently working at Verizon in the role of Product Marketing, focusing on Value Base-Upsells.1 Her LinkedIn profile username is "missbeairsto".1

Professional Background

Melissa has experience in the publishing industry, having previously worked at Hachette Book Group.1 During her time there, she was recognized by a colleague for her notable qualities:

  • Dedication
  • Resourcefulness
  • Responsiveness
  • Tenacity
  • Tact

These attributes likely contribute to her success in her current role at Verizon, where she applies her skills in product marketing and upselling strategies.

While specific details about her current responsibilities at Verizon are not provided in the available information, her role in Product Marketing with a focus on Value Base-Upsells suggests that she is involved in developing and implementing strategies to increase the value of existing customer relationships through targeted upselling initiatives.

Highlights

Aug 27 · linkedin

I’m happy to share that I’m starting a new position in Product Marketing, Value Base Upsells at Verizon.

I am looking forward to learning a new industry and working with a talented team of product and CX experts to bring to life new ways to deepen Value customer engagement and drive revenue growth!

Jun 15 · linkedin

Looking for an experienced marketing manager to join my Customer Marketing Lending Strategy team!

-In this role, you will develop innovative strategies to grow lend and oversee some of our most complex campaign set ups, requiring the ability to learn quickly and superb attention to detail! -You will lead one direct report, so a passion for developing leaders is a must. -This role provides opportunities for exposure to senior marketing leaders, which means excellent executive presence and flawless presentation skills are a must. -This is a highly collaborative role -- you will use your active listening and partnership skills to drive projects forward across multiple stakeholder teams.

What I offer you as a leader: -Opportunity to be a part of a close-knit team who focuses on fun almost as much as we do on the day-to-day work -Ongoing support to help you build the skills and get the development opportunities to level up for your next role -Culture of transparency and open dialogue -Commitment to providing and soliciting feedback

#opportunity #development #marketing #team I’m #hiring. Know anyone who might be interested?

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Experience

Director Customer Marketing at American Express (January 2021 - Present)
Senior Manager Customer Marketing at American Express (May 2018 - January 2021)

Education

B.A. in English, University of Nevada-Las Vegas (2001 - 2005); Certificate in Yale Book Publishing Course, Yale University (2011)

Location

New York, New York, United States