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Melissa Felder

Chief Experience & Revenue Officer at the California Academy of Sciences

Melissa Felder is a dynamic and results-driven Marketing, Sales, and Operations leader with a passion for creating purpose-driven consumer branded experiences.

With a background spanning various industries such as entertainment, financial services, technology, and retail, Melissa has a proven track record of driving over $300 MM in profitable revenue for organizations.

Her expertise lies in strategic planning, team leadership, retail customer experience optimization, market research, product P&L management, performance marketing, and digital engagement, among other areas.

Melissa's educational background includes an MBA in Marketing and Research from the Wisconsin School of Business and a BS in Sociology with a Concentration in Analysis and Research from the University of Wisconsin-Madison.

She has held key leadership positions at renowned organizations like the California Academy of Sciences, CSAA Insurance Group, Posit Science Corp., Snapfish.com, and Del Monte Foods, Inc., showcasing her versatility in large public, small private start-up, and non-profit settings.

As a credible team leader known for delivering results with integrity, Melissa excels in driving revenue growth, operational efficiencies, brand positioning, new product development, and sales effectiveness.

Her specialties also include website content strategy, user testing, program evaluation, agency hiring, and management, making her a well-rounded professional with a keen eye for innovation and success.

Melissa Felder
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Location

San Francisco Bay Area