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Melissa Hui

Livestreaming | Creators | Content | Interactive & Immersive

Melissa Hui is a seasoned professional currently on a hiatus for personal healing until 2022. With a diverse educational background covering anthropology, medicine, international development, finance, social sciences, and philosophy at various prestigious institutions like Wayne State University, University of Pennsylvania, University of Virginia, New York University, The Wharton School, and University of Washington, Melissa brings a unique and comprehensive perspective to her work.

Specializing in developing and scaling modern leaders, fostering innovation, creating inclusive teams, and enhancing organizational effectiveness, Melissa offers a wide range of services including strategy and insights, innovation and new ventures, transformation, agility, business operations, chief of staff roles, interim chief operating officer positions, and executive coaching. Her expertise has been leveraged by renowned companies such as Amazon, AWS, Google, Microsoft, Electronic Arts, Adobe, Cisco, Honda, VMware, WarnerMedia, Ericsson, and more, as well as venture capital and private equity partnerships.

Melissa Hui is a partner and founder at Context Leap, where she actively contributes her wealth of knowledge and experience to drive meaningful change and growth in organizations. Her commitment to excellence, coupled with her diverse skill set and extensive industry experience, makes her a highly sought-after professional in the field of leadership development and organizational effectiveness.

Highlights

Feb 1 · linkedin

With chatter around Tencent and Dungeons & Dragons (https://bit.ly/3HJst8E), I've been watch the growing landscape for cross-media and brand extensions in video games and IP licensing/franchising.

Whether it's video games crossing over to TV and film adaptions (i.e., Tetris on AppleTV+, The Last of Us on HBO, Arcane on Netflix) or brands to video games (i.e., D&D and Balder’s Gate 3), video games as a licensing category generated over US$31.5 billion in global sales in 2022, accounting for 9% of the total licensing market compared to 3% publishing, 4% sporting goods, 6% food and beverage (https://bit.ly/3SGH0rL).

“Video games are the OG of digitally native brands [...] Gaming is now a 40-year-old industry that crosses three generations as well as gender. As a form of entertainment, videogaming eclipses both film and television in revenue and players spend significantly more time on games, creating a loyalty and fan base for specific game brands. Video games are interactive, placing the player in the center of the game, which creates a critical emotional connection with the consumer, the magic formula for brand extensions and licensing.” (https://bit.ly/482MGRk)

Adding themed entertainment into the mix (i.e., Super Nintendo World at Universal Studios Hollywood), definitely keeping an eye on developments in the space and looking forward to sharing more insights here.

#Gaming #Licensing #Brand #VideoGames #Media #Entertainment Image Credit: Alexander Mils via Unsplash+

Jul 25 · linkedin

Working on making something new or challenging? Looking for someone give you clear but kind feedback on a prototype, portfolio or awesome thing you built? Need an energy and inspiration booster?

I'm hosting "Lazy Workshop" an upcoming August 10-11 weekend event in Union Square, San Francisco for the entrepreneurial, curious and creative!

The event is inspired by Fridays at my previous design agency, Idean (h/t to Linda Hoecker) where we'd focus the day on getting connected over conversations, storytelling, learning, and collaborative sessions.

⚡️Details here: bit.ly/lazyworkshopsf-aug

You'll meet some of my favorite creatives and collaborators in the Bay Area, and enjoy a relaxed weekend of connection and inspiration.

Bring your side and passion projects, ideas, portfolios, prototypes, screenplays, games, hobbies, craft brews, roasted coffee beans or tea blends, business or strategy problems -- anything creative that you'd like support, feedback, or encouragement on.

And if you have friends or teammates that might also be interested in joining in, please let them know. Tickets and space are very limited. Hope to connect!

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Melissa Hui
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Location

Los Angeles Metropolitan Area