Sign In

Melissa Sofo

Vice President, US Sales

Melissa Sofo is the Vice President of U.S. Sales at Vevo, a leading music video network.12 In her role, she leads the network's direct sales team in the United States, focusing on CTV strategy, partnerships, and revenue.1 Sofo is a media industry leader with extensive experience in both linear and digital advertising.1

Prior to joining Vevo, Melissa held sales roles at prominent media companies including Warner Bros. Discovery, WarnerMedia, and Turner.1 Her expertise lies in leveraging a large portfolio of media properties, data-driven audiences, the streaming ecosystem, and branded content deals to address changing consumer behaviors and technology shifts in the marketplace.1

At Vevo, Sofo plays a crucial role in the company's advertising strategy. She has been involved in presenting Vevo's robust reach and CTV programming at industry events like the 2024 NewFronts.2 In this capacity, she has emphasized Vevo's position as a premium network driving outcomes for brands, prioritizing viewer experience, and enabling audiences to watch more music.2

Melissa Sofo's LinkedIn username is melissa-sofo-4a94ab5.

Related Questions

What are Melissa Sofo's key achievements at Vevo?
How did Melissa Sofo transition from Warner Bros. Discovery to Vevo?
What strategies does Melissa Sofo implement for CTV at Vevo?
How does Melissa Sofo's role at Vevo differ from her previous roles?
What are some notable partnerships Melissa Sofo has formed at Vevo?
Melissa Sofo
Melissa Sofo, photo 1
Melissa Sofo, photo 2
Add to my network

Location

New York, New York, United States