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Melissa Weems

Certified Salesforce Marketing Cloud Administrator and Email Strategist

Melissa Weems is the Senior Marketing Automation Administrator at the University of Alabama at Birmingham (UAB).14 She is part of the Digital Strategy Team within the Office of Marketing and Communications at UAB.2 In her role, Weems is responsible for managing and optimizing UAB's marketing automation efforts, particularly focusing on Salesforce Marketing Cloud.23

Weems plays a crucial role in UAB's digital marketing strategy, helping to improve both internal and external communications. She is involved in utilizing Marketing Cloud for various purposes, including:

  1. Internal communications across different departments and schools
  2. External communications for recruitment and admissions
  3. Targeted email campaigns for prospective students, faculty, staff, and alumni

Her work contributes to UAB's efforts in delivering personalized, relevant content to the right audience at the right time, enhancing engagement and information dissemination across the university.3

Prior to her current position at UAB, Weems worked as an Email Operations and Strategy Manager at Cahaba Media Group.4 Her LinkedIn profile can be found under the username melissa-weems-3524265.4

Highlights

Dec 6 · online.ua.edu
MS in Marketing - Online and Distance Degrees
Faculty &​ College Leadership
Mar 21 · uab.edu
People - Office of Marketing and Communications
People - Office of Marketing and Communications

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Melissa Weems
Melissa Weems, photo 1
Melissa Weems, photo 2
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Location

United States