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Melissa Weir

Demand Generation Leader | Data-Driven Marketer I 3 Exits

Melissa Weir is a growth-focused marketing leader with over a decade of experience in B2B SaaS marketing.

She excels in leading high-performing teams to drive revenue through strategic demand generation and integrated marketing campaigns.

Throughout her career, Melissa has been instrumental in supporting startups in achieving successful acquisitions by leveraging her expertise in various marketing domains.

Her passion for problem-solving and commitment to delivering exceptional results are evident in her track record of driving growth and development in dynamic environments.

Melissa's expertise spans across B2B SaaS Marketing, Demand Generation, Integrated Marketing, Sales and Marketing Handoff, Social Media Marketing (paid and organic), Search Engine Marketing, SEO, PPC, Event Marketing (in-person and virtual), Marketing Operations, MarTech, and Marketing Analytics.

She holds a BA in Communication Studies from San Francisco State University.

Melissa has held key roles in prominent organizations including Director of Demand Generation at Pantastic, Senior Director of B2B Marketing at WayUp, Director of B2B Marketing at WayUp, Manager of MarTech & Capabilities at The New York Times, Director of Demand Generation at Huddle, Demand Generation Manager at Mashery, Marketing Operations Manager at Mashery, and Sales Operations at Mashery.

Highlights

May 12 · ABC News
AFL grants exemption to 14-year-old Victorian girl to play footy with boys in mixed comp - ABC News
May 12 · ABC News
AFL grants exemption to 14-year-old Victorian girl to play footy with boys in mixed comp - ABC News
Melissa Weir
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Location

New York, New York, United States