Sign In

Melodie van der Baan

Co-founder & CEO at SwapRetail

Melodie van der Baan is the Co-Founder and CEO of Max Retail (formerly known as SwapRetail), a company she founded in January 2017.1 Based in West Palm Beach, Florida, Melodie has extensive experience in the retail and fashion industry.1

Career Background

  • Co-Founder & CEO at Max Retail (January 2017 - Present): Melodie leads a company that helps brands and independent retailers turn unsold inventory into cash through a network of online and offline retailers.1

  • Co-Owner of Blessed Boutique (October 2012 - October 2021): She ran a women's designer clothing and accessories store in Palm Beach Gardens, Florida.1

  • Director of Sales at DBC Showroom & Road Reps (March 2009 - May 2014): Melodie represented contemporary fashion designers and catered to specialty stores.1

Entrepreneurial Journey

Melodie's entrepreneurial journey began when she identified a significant problem in the retail industry - the challenge of unsold inventory. Drawing from her experience as both a distributor and retailer, she created Max Retail to connect supply with demand and help sell unsold inventory.12

Achievements and Recognition

  • Participated in the 2022 Techstars Los Angeles Accelerator program, which helped her raise funds and expand her network.2
  • Max Retail was named to Will Reed's Top 100 List in September 2024, recognizing the company for its strong workplace culture.4

Melodie is known for her positive attitude and innovative approach to solving retail industry challenges, focusing on reducing waste and increasing profitability for both retailers and brands.3

Highlights

Max Retail with Melodie van Der Baan
Nov 29 · frontlines.io
Melodie van der Baan - Frontlines.io | Where B2B Founders Talk GTM.
Feb 20 · youtube.com
Making LinkedIn Work for You - YouTube
Making LinkedIn Work for You - YouTube

Related Questions

What inspired Melodie van der Baan to start SwapRetail?
How did Melodie van der Baan's experience at Blessed Boutique influence her career?
What challenges did Melodie van der Baan face while scaling Max Retail?
How does SwapRetail differ from other inventory management platforms?
What role did the Techstars Los Angeles Accelerator program play in Melodie van der Baan's business growth?
Melodie van der Baan
Melodie van der Baan, photo 1
Melodie van der Baan, photo 2
Add to my network

Location

Delray Beach, Florida, United States