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Melody Rutherford

Founder @ LOUD | Pioneered global CPG beauty brand

Melody Rutherford is a prominent figure in the beauty industry, best known as the Founder of LOUD, a global CPG (Consumer Packaged Goods) beauty brand.15 As the driving force behind LOUD, she has successfully steered the company with a vision for creating exceptional consumer beauty products.1

Professional Background

Rutherford's experience extends beyond her role at LOUD. She has previously worked with other notable brands in the beauty and entertainment sectors:

  • KL Polish: She held a position at this nail polish brand.23
  • Studio71: Rutherford gained experience at this digital media company.3

Current Roles

Melody Rutherford currently holds multiple positions:

  • Founder and CEO of LOUD Lacquer: This appears to be the full name of the LOUD brand she founded.6
  • Founder and CEO of LOUD Lounge Waco: Another venture under the LOUD brand umbrella.6
  • Creative Director: She showcases her work as a creative director on her personal website.2

Achievements

Under Rutherford's leadership, LOUD has achieved significant milestones:

  • Pioneered the inception and launch of a global CPG beauty brand
  • Secured distribution deals with retailers such as Free People and Beyond Polish5

Online Presence

Melody Rutherford maintains an active online presence across various platforms:

  • LinkedIn: Her profile can be found under the username "mellyrutherford".14
  • Threads: She uses the handle "@loudbabbsmel" and refers to herself as "Head BABBS at loudbabbs".6
  • Personal Website: She showcases her portfolio and highlights from her work at melodyrutherford.com.2

Rutherford's multifaceted career in the beauty industry, coupled with her entrepreneurial spirit, has established her as a notable figure in the CPG beauty space.

Highlights

Aug 30 · linkedin

If algorithms are the gatekeepers of our visibility, are we all just shouting into the void without the help of AI? 🤔

Picture this: You're at a party, and the bouncer (aka the algorithm) decides who gets to see you and who doesn't. You're standing there with your best stories, but somehow, you're only talking to the potted plant in the corner. 🌿 I mean, sounds like a good party TBH.

Meanwhile, that guy over there is telling the same hack joke over and over again but everyone talks to him. 🤪 Is he original? No. Is he being heard? Yes!

Which is worse; being original and unnoticed or seen, but as a hack? Or is it possible to be original and also use AI tools?

#LinkedInLife #AlgorithmAdventures #ai #sintra

Aug 21 · linkedin

What does a ska band, made up of all dudes, have in common with a luxury nail polish brand? The Aquabats X LOUD!

I could not explain a more oddly organic collaboration. The Aquabats were my favorite ska band when I was in high school, a way…way long time ago. So when LOUD did a ska inspired collection, I just had to name one of the shades after them. Their social person happened to see it and shared it to their IG story and their fans were thrilled, scooping them up from our site.

Next, we sold that one shade wholesale to the band to sell on their online store and at live shows. And again, the fans loved it. So what was next? An actual full on collab, obviously. Give the fans what they want!

If anyone else was helping us source collabs, they likely wouldn’t have suggested this. Why would they? On paper we are a luxury nail polish brand and The Aquabats are a ska band made up of Gen X dudes.

But when you look at the description of the band: The Aquabats! Was formed in 1994 in Orange County, CA as a way to have some harmless fun in a music scene that took itself too seriously. And the description of the brand: LOUD was created in 2019 in Orange County, CA as a way to have some harmless fun in the luxury beauty scene that took itself too seriously.

Suddenly it makes sense. We both have engaged super fans who love to have fun and expect the unexpected from the both of us.

#marketing #collaboration #influencermarketing

Related Questions

What inspired Melody Rutherford to start LOUD?
What are some of the key achievements of Melody Rutherford at LOUD?
How did Melody Rutherford's experience at KL Polish influence her work at LOUD?
What makes LOUD's beauty products stand out in the market?
How has Melody Rutherford's leadership style impacted LOUD's growth?
Melody Rutherford
Melody Rutherford, photo 1
Melody Rutherford, photo 2
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Location

United States