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Mercedes Carrasco
Professional Background
Mercedes Carrasco is a seasoned communications professional with a wealth of experience in corporate communications and public relations. Currently serving as the Senior Director of Corporate Communications at Akebia Therapeutics, Mercedes has been instrumental in shaping the messaging and public perception of the company. In her role, she crafts strategic communication initiatives that are vital for the company’s growth and reputation in the biopharmaceutical industry. Prior to her current position, Mercedes served as the Director of Corporate Communications at Akebia, where she laid the groundwork for many of the successful communication strategies the company employs today.
Before her tenure at Akebia Therapeutics, Mercedes held prestigious roles at Mslgroup, a global public relations agency. Here, she progressed from an Account Executive to Senior Vice President and North American Tech Practice Lead, showcasing her versatile skill set in managing client accounts and leading teams. Her strategic oversight at Mslgroup allowed her to work with a diverse portfolio of technology clients, enhancing their corporate communication strategies and strengthening their market position.
Education and Achievements
Mercedes Carrasco boasts a robust educational background, having studied at the Pittston Area Senior High School before progressing to Syracuse University. At Syracuse University, she earned a Bachelor of Science in Finance along with a Bachelor of Arts in Public Relations and Finance from the esteemed Martin J. Whitman School of Management. This dual degree has provided her with a unique perspective, blending financial acumen with essential communication skills — a combination that has proven invaluable throughout her career.
In addition to her corporate roles, Mercedes has been actively involved in several professional organizations. She served as the Treasurer and Vice President for the Public Relations Society of America (PRSA) Boston Chapter, where her leadership helped enhance the professional development opportunities within the public relations community. Her contribution as a board member for PRSA Boston reflects her commitment to fostering best practices in the industry and shaping the future of public relations in the Boston area.
Achievements
Throughout her career, Mercedes Carrasco has achieved numerous accolades, making her a respected leader in corporate communications. Her strategic mindset and innovative approaches have lead to successful campaigns that have garnered media attention and shaped public perception at various organizations. Furthermore, her role in leadership positions demonstrates her ability to navigate the complexities of public relations in dynamic industries.
Mercedes's experience encompasses a vast array of skills, including crisis management, media relations, and strategic message development. This well-rounded expertise equips her to handle the fast-paced nature of corporate communications, ensuring that organizations can effectively convey their messages to stakeholders and the public alike. In her roles, she has not only contributed to the success of her own organizations but has also mentored many young professionals entering the field of public relations.
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