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Mercedes Erra
Founder & Chairwoman of BETC - Executive President of Havas Worldwide
Professional Background
Mercedes Erra is an esteemed figure in the world of advertising, known for her innovative contributions and leadership within the industry. As the founder of BETC, one of France's premier advertising agencies, Mercedes has played a pivotal role in shaping the advertising landscape in France and globally. The agency is widely recognized for its creative campaigns that resonate with diverse audiences.
In addition to her role at BETC, Mercedes serves as the Executive President of Havas Worldwide, overseeing a network that spans across the globe. Under her leadership, Havas has embarked on significant strategic shifts, enhancing the agency's global presence and reputation. Throughout her career, she has partnered with some of the world’s most iconic brands, devising creative strategies that have transformed brand perceptions and consumer engagement. Her efforts have been instrumental in rebranding health initiatives for Danone, framing the youth-centric perception of Evian, and articulating Air France's vision of "Making the sky the best place on earth.” Moreover, her slogan for McDonald's, “Come as you are,” has become a powerful statement about inclusivity in branding.
Education and Achievements
Mercedes Erra's educational background is as distinguished as her professional career. She graduated from HEC Paris, a premier business school, where she honed her management and marketing skills. Following this, she pursued her studies in literature at the prestigious Université Paris-Sorbonne, where she obtained a Maîtrise de Lettres and a CAPES de Lettres. This strong foundation in literature not only enriches her communicative abilities but also informs her approach to storytelling in advertising, a key aspect of successful brand management.
Furthermore, her academic journey began at Lycée Général Fénelon, where she completed the Hypokhâgne Khâgne program, setting the groundwork for her future achievements.
Mercedes’s career is punctuated by numerous accolades reflecting her commitment to excellence. She has been recognized with high honors, including being named an Officer in the French Legion of Honor, an Officer in the National Order of Merit, and a Commander in the Order of Arts and Letters. These awards underscore her invaluable contributions to the fields of advertising, culture, and society.
Community Involvement
Outside the realm of corporate leadership, Mercedes is deeply committed to social initiatives focusing on women, youth, and human rights. She co-founded the Women’s Forum for the Economy and Society, which serves as a global platform for discussions on women's roles in diverse economic spheres. Additionally, she is involved with the Elle Foundation and the Global Summit of Women, advocating for women’s empowerment and increased visibility in various sectors.
Her dedication extends to the articulation of human rights as the Co-President of the Human Rights Watch French Committee. In 2016, she took on the role of Vice-President of the French Communications Industry, further advocating for a more ethical and inclusive communication landscape.
In 2010, she was elected as chairwoman of the Museum of Immigration History, and two years later, she became chairwoman of The Palais de la Porte Dorée, organizations that play significant roles in education and cultural preservation. Moreover, Mercedes lends her expertise to various boards and committees, including the French National Commission for UNESCO and the Collège de France Foundation, demonstrating her commitment to promoting education and cultural understanding.
Her extensive experience also includes influential positions like the President of HEC Alumni and the AACC, showcasing her focus on fostering networks and collaboration within the advertising community.
Personal Life
Beyond her impressive professional accomplishments, Mercedes Erra balances her career with a thriving personal life. She is a devoted mother to five boys, embracing the joys and challenges of motherhood alongside her impressive professional journey. Her dedication to her family complements her advocacy work, inspiring future generations to engage in both family and societal contributions.
With her exemplary track record and commitment to fostering meaningful change, Mercedes Erra continues to be a beacon of innovation and empowerment in both the advertising world and her community. Her ability to effectively balance high-level corporate responsibilities with extensive involvement in social initiatives distinguishes her as a unique leader who inspires not only through her work but also through her compassion and commitment to societal progress.
Highlights
Ça m’a fait du bien cette cérémonie Sous la cape en plastique je me suis sentie tellement bien. Inondée d’une joie et d’une fierté pour la France que j’aime. D’abord parce que j’ai tout de suite vu que Tony Estanguet avait laissé à Thierry Reboul, Thomas Jolly et Daphné Bürki une grande liberté, et qu’ils en avaient usé amplement, en laissant libre cours à leurs intuitions personnelles, mais aussi en les confrontant à d’autres, Maud LE PLADEC la chorégraphe, Victor Le Masne le compositeur, mais aussi Leila Slimani, Fanny Herrero, Patrick Boucheron, entre autres. Parce que j’ai reconnu l’esprit français, cette dose de brillance et d’intelligence dupe de rien, cette liberté de ton qui m’a toujours plu. Parce que de ce spectacle émerge une France formidable, avec son goût du sens, de la liberté, avec sa diversité, ses valeurs. Une France incroyablement douée, impertinente, poétique, émouvante. Une France qui a le culot de ne rien faire comme tout le monde : les jeux en ville, les stades au milieu des monuments historiques, les athlètes sur les bateaux mouches. Une France métissée, plus forte parce qu’elle ne craint ni le mélange ni la franche altérité, et qui sait qu’in fine les différences l’ont toujours enrichie. La France de Djamel et Zizou. Une France où Aya ensorcèle la garde républicaine et dont le drapeau s’enroule autour de la belle Axelle chantant la Marseillaise. Une France qui ouvre ses bras à Rafa, Serena, Carl, Nadia, Lady Gaga, celles et ceux qui viennent d’ailleurs et qui l’aiment tellement fort qu’ils sont bien un peu français, à force. Une France suffisamment mûre pour regarder sa révolution en face, assumer ses excès et ses bévues, s’en moquer. Une France qui fait danser les marges au centre et affirme qu’envers et contre tout, elles en ont le droit. Une France qui ose dire à une Céline vulnérable que pour nous elle est toujours la plus grande pour chanter l’amour. Une France qui joue collectif autour de la flamme et égalitaire jusqu’au pied de la vasque. Cette France-là, j’ai l’impression que c’est la première fois qu’on me la montre en grand et si belle, et qu’elle émerge enfin comme elle le mérite. Parce que les semaines précédentes avaient été éprouvantes pour tous les immigrés dont je suis, oui, ça m’a fait tellement de bien.
Alors que nous assistons à la montée et à la banalisation des discours xénophobes et racistes, fondés sur la peur de l’autre, il est plus que jamais nécessaire de se demander : « Immigration, de quoi avons-nous peur ? »
La peur vient souvent de la méconnaissance. Pour lutter contre les fantasmes autour de l’immigration, il faut retourner aux faits, aux chiffres.
Merci au Palais de la Porte Dorée/ Musée de l’immigration de donner la parole à ces personnalités, chercheurs, politologues, écrivains, témoins, présidents d'association, artistes, pour partager leur analyses et leurs réflexions. 👉 Retrouvez toutes les vidéos autour de cette question ici : https://lnkd.in/eAaJSCKn
Confrontons les peurs à la réalité : l’histoire de France est une histoire d’immigration, nous sommes plus d’un tiers de Françaises et Français à en être issu·es par au moins un grand-parent, c’est une composante essentielle de notre société, de sa diversité, et c’est une richesse.
Le rejet de l’autre, de la différence, ne fera jamais un projet de société.
Constance Rivière Assaël Adary Rachid Benzine Patrick Simon Adama DIOP Schmoll Camille François Gemenne Mahir Guven Yann Antonio Inès Seddiki Aïssata SECK Benjamin Bechaux Isabelle Renard
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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