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Meredith Glansberg
CRO | General Manager | Omni-Channel Strategist | Leader & Mentor | Retail Sales & Marketing Expert I CPG Enthusiast
Meredith Glansberg is the Chief Revenue Officer (CRO) at quip, a company focused on oral health and wellness. She has a background in omni-channel sales and marketing, emphasizing a purpose-driven approach in her leadership role. Glansberg has been instrumental in enhancing quip’s subscription strategy, leveraging data to optimize customer experiences and drive revenue growth.
Professional Background
- Role at quip: As CRO, Glansberg is responsible for scaling the company's subscription services and improving customer retention strategies. She has highlighted the importance of consistency in oral health, which aligns with quip's subscription model that provides regular deliveries of dental care products.2
- Education: She holds a degree from NYU Stern School of Business, which has equipped her with the skills necessary for her leadership role in a competitive market.3
Contributions to quip
Under her leadership, quip has migrated its subscription program to the Recharge platform, aiming to enhance customer engagement and streamline operations. This move is part of a broader strategy to utilize data for creating smarter consumer experiences and improving product bundling efforts.12
Glansberg's experience and strategic vision continue to play a vital role in quip's mission to promote better oral health habits through innovative product offerings.
Highlights
Getting so excited to speak next week at eTail25 in Boston!! I'll be joining others from the industry at a great Keynote Panel Discussion on Tuesday on Reengineering Your Retail Business For Omnichannel Success.
Let me know if you'll be there so we can meet up and say hi! #eTailBoston #eTail25 #OmniChannel eTail™
You thought last week was big? Well, we doubled down as we continued spreading the word about our new quip. 360 Oscillating Toothbrush!!! In this week's episode of omni-channel greatness we....
🎯 Saw our brushes launched in Targets nationwide!
📈 Achieved massive growth on Amazon Prime Days
🦷 Spread the word here at Day One of #RDHUOR, engaging with Hygienists from around the nation. We were proud to sponsor a CE Course by Dr. Greg Grillo, D.D.S. on the Psychology of Case Acceptance and are excited for two more days ahead with Hygienists at our stunning new booth!
I have four initial reflections and takeaways from these distinct, but important experiences:
1️⃣ Make sure you know the opinions that truly matter most to your business. In our case? It's Dental Professionals. And most specifically the Dental Hygienists who are on the front lines of trying to provide better oral health outcomes for patients. It is a big deal to us to talk to them here.....and, it appears, hygienists are excited about quip 360! They have been asking us for years for a well-designed, affordable, feature-laden, high-performance, quality oscillating brush. And we have delivered!
2️⃣ And related....Listen, listen, listen to key opinion leaders and industry stakeholders! I have heard so many incredible suggestions for product improvements tonight alone at the show. This is better than ANY focus group you could pay for.
3️⃣ There is NOTHING better than seeing a product you've been working on finally on shelves. (Especially when it's stunning!)
4️⃣ It is possible for all ships to rise. One channel's success need not be at another's' failure if you plan ahead and are addressing true unmet consumer needs.
Thanks to a superstar cross-functional quip. team for coming cross country to engage with our Hygienist Partners here at RDH. It's so much fun changing the game with you all!
(And thanks to you, gentle reader, for following along our journey!)
Athena (Dee Dee) Tsamoutalis Tom Johnstone Guilherme de Araujo Akshit Kapoor Allison Thompson Mikaela Quintero Ronald Delphin David Hansen Christopher Sanchez Lauren Correia Sean Wilson
