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Merritt Baer

President & Co-Founder at TodayTix

Merritt Baer is the President and Co-Founder of TodayTix Group, a global e-commerce platform for theater tickets.1 He co-founded the company in February 2013 with Brian Fenty, initially serving as CEO before transitioning to his current role as President in September 2017.14

Prior to TodayTix, Baer had a diverse career in theater and finance:

  1. He worked as a Broadway and West End producer, earning a Tony Award nomination for "The Merchant of Venice" (2010/2011) and winning a Tony Award for "Death of a Salesman" (2012).1

  2. Baer held positions at viagogo as Head of Primary Inventory & Theatre from 2009 to 2012, and at Lazard as an M&A Analyst in the Consumer, Food & Retail sector from 2007 to 2009.1

  3. He continues to produce shows through his company BAER PRODUCTIONS, with credits including "Romeo & Juliet," "It's Only a Play," and "SIX".1

Baer's educational background includes:

  • A Bachelor's degree in Drama & Economics from Stanford University (2003-2007).1

TodayTix, under Baer's leadership, has grown significantly:

  • The platform has over seven million users globally and has sold hundreds of millions of tickets.3
  • In 2022, TodayTix Group acquired Secret Cinema, expanding its portfolio of immersive entertainment experiences.2

Baer's vision for TodayTix is to unite global theater audiences, making it easier for people to access and enjoy professional theater performances across various locations.4

Highlights

Jun 27 · youtube.com
Merritt Baer (Today Tix CEO, Tony Award Winning ... - YouTube
Merritt Baer (Today Tix CEO, Tony Award Winning ... - YouTube
How to Score Last-Minute Theater Tickets - The Wall Street Journal
How to Score Last-Minute Theater Tickets - The Wall Street Journal
Jul 25 · theorg.com
Merritt Baer - President & Co-Founder at TodayTix | The Org
Merritt Baer - President & Co-Founder at TodayTix | The Org
Oct 8 · The Guardian
Secret Cinema’s new owners want to be the Netflix of live events - The Guardian
Secret Cinema’s new owners want to be the Netflix of live events - The Guardian
Jun 6 · gaingels.com
Merritt Baer - Gaingels
Merritt Baer - Gaingels
Jan 15 · stanforddaily.com
Merritt Baer: From Stanford student to Broadway producer and CEO
Merritt Baer: From Stanford student to Broadway producer and CEO
Dec 1 · en.wikipedia.org
TodayTix - Wikipedia

Related Questions

What inspired Merritt Baer to co-found TodayTix?
How did Merritt Baer transition from producing Broadway shows to leading a tech company?
What are some of the biggest challenges Merritt Baer has faced at TodayTix?
How has Merritt Baer's background in economics influenced his approach to business?
What are some of the most notable productions Merritt Baer has been involved in?
Merritt Baer
Merritt Baer, photo 1
Merritt Baer, photo 2
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Location

New York, New York