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Mert Uygur

Consultant | Lecturer | Mentor | Digital Transformation | VP of Marketing | CDO | MBA | ex-Samsung | ex-Loreal | ex-Kavak

Mert Uygur is an experienced marketing professional who currently holds the position of VP of Marketing at Papel Holding.23 He joined Papel in March 2024 and is based in Dubai, United Arab Emirates.2 Prior to his role at Papel, Uygur had a notable career in various marketing positions:

  1. MEA Region Marketing Director at Kavak.com (April 2023 - March 2024)
  2. Regional Head of Online Marketing at Kavak.com (October 2022 - April 2023)
  3. Head of Online Acquisition at Kavak.com (January 2022 - October 2022)
  4. Head of Digital & e-commerce at L'Oréal Active Cosmetics (July 2021 - January 2022)
  5. Head of Digital and Data Driven Marketing at Samsung Electronics (September 2020 - July 2021)
  6. Digital Marketing Manager at Samsung Electronics (November 2017 - September 2020)2

Uygur specializes in brand strategy, content development, and digital marketing. He is skilled in data-driven marketing, CRM, and media buying, with a focus on optimizing performance and maximizing ROI across the customer journey.2 His diverse experience spans consumer electronics, automotive, and fintech industries, making him well-suited for his current role at Papel Holding, a company in the financial technology sector.12

Highlights

Feb 3 · papel.com.tr
About Papel – Redefining the Future of Financial Technology
About Papel – Redefining the Future of Financial Technology
Aug 1 · dnb.com
PAPEL PAYMENT SERVICES PROVIDER L.L.C Company Profile

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Mert Uygur
Mert Uygur, photo 1
Mert Uygur, photo 2
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Location

Istanbul, Türkiye