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Merv Garretson
Creative Director
Merv Garretson is a highly accomplished creative leader known for his exceptional management skills in marketing, branding, and creative strategy. With a wealth of experience on both the client and agency sides, Merv has successfully delivered award-winning content for an impressive portfolio of global brands. His expertise spans various industries, including technology, entertainment, and spirits, showcasing his ability to navigate and thrive in diverse market environments. Merv is particularly recognized for his innovative approach to experiential, social, and digital marketing, where he leverages his unique vision and communication skills to create impactful campaigns that resonate with audiences.
At the core of Merv's professional journey is his extensive background in creative management, honed through years of managing and nurturing teams in deadline-driven environments. His experience includes leading cross-functional collaborative teams composed of designers, copywriters, developers, sculptors, and community managers. This capability to inspire and guide individuals with diverse talents and skill sets has enabled Merv to unlock their potential and drive successful project outcomes. His dedication to fostering creative excellence is further illustrated by his past roles where he has shaped the vision of various high-profile advertising and marketing campaigns.
Merv's academic credentials are equally impressive. He graduated with honors from Pratt Institute with a Master’s degree in Design Management. His commitment to innovative design practices and strategic thinking earned him recognition from Business Week as one of the "21 Who Will Change Business: Design Thinkers Out to Change the World." This accolade serves as a testament to his impactful contributions to the industry and his forward-thinking approach to design and marketing.
Throughout his career, Merv has had the opportunity to work with a variety of notable clients, including MasterCard, Johnnie Walker, Spotify, and Tiffany & Co. The wide array of brands he has partnered with highlights not only his versatility but also his understanding of different consumer needs and market dynamics. His strategic insights have helped these brands craft strong narratives and connect with their target audiences effectively.
In addition to his impressive client work, Merv has served in several prominent positions throughout his career. Notably, he has held roles such as Group Creative Director at Hearst Autos and Creative Director at VaynerMedia, where he led innovative marketing teams and initiatives. His tenure at Spotify as Design Manager demonstrated his ability to intersect design with technology, while his contributions at Condé Nast Publications and 0260 Group showcased his expertise in publishing and brand management. Furthermore, his role as a Visiting Professor at Pratt Institute underscores his commitment to education and mentoring the next generation of creative thinkers.
