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Merve Nazlioglu
Chief Marketing Officer at Insider | B2B SaaS Marketing
Merve Nazlioglu is a prominent figure in B2B SaaS Marketing with over 10 years of experience, currently heading the B2B Marketing function at Insider, a Sequoia-backed AI-powered Multi-Channel Customer Experience/Personalization Platform.
She leads a team of 30 Marketers across 24 countries, including Japan, UK, Australia, Korea, and Singapore, serving over 1200 global enterprise brands such as MAC, Samsung, and Toyota.
Merve's expertise includes Marketing Strategy, Content Marketing, Product Marketing, Customer Marketing, Event Marketing, Talent Marketing, Digital Marketing, and Public Relations. She is a culture evangelist and a change-maker with a passion for tech, intrapreneurship, and underdog success stories.
With a strong educational background from McGill University and extensive experience in tech marketing, Merve is known for her results-driven, creative, and detail-oriented approach.
She has held key positions at various organizations including Insider, tmobtech, ICterra, and Vision Critical, demonstrating her versatility and leadership in the marketing field.
Merve is recognized for her romantic, underdog, and curious learner personality traits, and draws inspiration from books like 'Play Bigger', 'The Spark', and 'Zag'.
Highlights
Last week at #SeamlessDXB, I had the pleasure of hosting a fireside chat on the transformative power of #GenerativeAI in marketing. I was joined onstage by two inspiring female leaders pioneering the future of #GenAI and #CX, Plama Spetsova from Bath & Body Works and Lara Barkouki from Dubai Holding, where we explored how #AI is reshaping their industries and driving exciting innovation for marketers worldwide. 💡
My top takeaways from the discussion were:
1️⃣ Generative AI is changing how brands build long-lasting customer loyalty
2️⃣ It’s also a key driver for delivering creative and immersive customer experiences
3️⃣ #ConversationalAI is critical for delivering effective customer engagement at scale
4️⃣ The future of retail will see AI delivering dynamic pricing
5️⃣ Driving #sustainability through AI technology should be at the top of everyone’s list
I go into more detail and share many real-life examples of AI in action in my latest article, which you can read below.
And, lastly, I’d love to know how your business uses Generative AI to improve the #CustomerExperience. Let me know how #AI is helping you become more efficient, productive, creative, and innovative by sharing your experience in the comments below… 👇
Outstanding Women of #Warketing... of Insider... of the Women in Digital & CX — shemarkables. community... & beyond — happy #iwd2023!
I would like to celebrate all the outstanding women in our Warketing team (that's 80% :) spread across 26 countries for getting out of their comfort zones everyday to do what they are best at — building. Building themselves, building their communities, and building #ABrandNewWay in #CX... Above all, they lead with the heart, and that's when magic happens.
So proud of you all, my #OutstandingWomeninCX 💜
berna kebabcıoğlu, Bruna Pamplona Cichowitz, Camila Zuluaga Londoño, Celeste Romero, Fatma Nesibe D., Firuzan Akici, Phạm Anh (Jena), Julia Bouyeure, Juliana Ulbrich Santos, Kate Butler, Katie Leask, Katie Nguyen, Kirsty Liu, Morgan Meyer, Nilufer Akbiyik, Robin Oyku C., Pauline Tsai, Riya Naskar, Şiler Sevinç, Sunga Yi, Tuğba Çağlar, Aashna Vasa, Divya Murugesan, Ece Can Bıyıklıoğlu, Tuğçe Arslan Üçer
𝐓𝐡𝐞 𝐖𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐢𝐟𝐞𝐬𝐭𝐨 📣 We are the Warketing team. We are on a mission to tell our story. The story of our product, our people, our culture. We turn all the hard work of our developers, engineers, product and design teams into emotionally intelligent and powerful stories. We are rebels with a cause who create magic from nothing. We go beyond conventional marketing practices. We are here to PLAY BIGGER! * We are here to show that inspiring stories can be written outside of Silicon Valley. We are here to cement Insider as one of the top thought leaders worldwide. We are here to democratize fresh ideas to help marketers create more human and delightful interactions with their customers. We are here to inspire & educate marketers behind the growth of top brands worldwide. * We are brand evangelists, conversation starters, community builders, and noisemakers. We are nonconformists, rebels, go-getters, and art technicians. We are good-hearted, open, and transparent. Together, we are building the world’s most diverse B2B Warketing Nation. Meet The Global Warketing Mafia. * Become one of us if… you believe extraordinary ideas can only spur from unique intersections of beautiful minds you are ready to work alongside the brightest and remarkable individuals you are ready to run out of “the comfort zone” you dare to go where others do not.
We're expanding our global Warketing team, check out our positions: https://lnkd.in/eXxfkGz
#marketing #team #digital #culture
