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Meta Karagianni

Service Director at SiriusDecisions

Meta Karagianni is a seasoned professional with extensive experience in marketing and research.

She currently serves as the CMO Executive Advisor and VP, Research Director at Marketing Executive Strategies International, where she leverages her expertise in the APAC region.

Prior to this role, Meta has made significant contributions to Forrester as the APAC Research Director, showcasing her deep understanding of the market trends and consumer behavior in the region.

With a career marked by leadership and strategic insights, Meta Karagianni continues to drive innovation and growth in the marketing industry.

Highlights

Jul 11 · linkedin

Over the last few months, I had many conversations with GTM leaders (CROs, CSOs, CMOs) about the role of the #b2b CMO and the scope of what marketing does and how it contributes value to the business. We have been experiencing a downward pressure on b2b CMOs and budgets. Some analysts call it the “era of less”. 

Putting labels aside, the role of the #b2b CMO has been evolving presenting opportunities and challenges. I am excited to host tomorrow’s (Friday 12th at 12am ET/ 5pm UK time) CXO Games with an incredible group of panellists including two of my former SiriusDecisions/Forrester colleagues. Together we will unfold the debate addressing questions like: -              Is B2B Marketing still seen as a cost and sales support function?  -              is the role of the B2B CMO getting bigger or narrower?  Don’t miss the opportunity to join us tomorrow and hear directly from our amazing panel:  -Jesse Gomez, CRO, OptoCeutics -Hope Frank, Chief Marketing Officer, Gathid | Gathered Identities -Megan Heuer, Principal, Heuer Advisors

  • Kerry Cunningham, 6sense Research & Thought Leadership, 6sense -Mark Addison M.B.A., Founder and CEO, Rocket Science

I can’t wait to get the debate going. Register here: https://lnkd.in/dq3EWguB

Hope to see you tomorrow! #CXOgames hashtag #gtm #b2b CMO

M
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Location

Richmond, Greater London, United Kingdom