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Metta World Peace
Chairman at Artest Management Group
Metta World Peace, born Ronald William Artest Jr. on November 13, 1979, is a former professional basketball player and the founder and chairman of Artest Management Group (AMG). He is widely recognized for his impactful 19-year career in the NBA, where he played for several teams, including the Chicago Bulls, Indiana Pacers, and Los Angeles Lakers, winning an NBA Championship in 2010. Notably, he was known for his defensive prowess and was named the NBA Defensive Player of the Year in 2004.13
Transition to Business
After retiring from basketball in 2017, Metta Sandiford-Artest shifted his focus to entrepreneurship. He founded Artest Management Group in 2014 in Beverly Hills, California, with the mission of assisting athletes and professionals in navigating various sectors of sports business. The company provides services such as tax preparation, investment advice, and brand collaborations.124 His work at AMG also extends to supporting startups and established brands across industries like eCommerce and technology.1
Personal Background and Advocacy
Growing up in Queensbridge projects in New York City, Sandiford-Artest faced numerous challenges but found solace and purpose in basketball. His experiences have shaped his commitment to empowering others through financial education and support. He has been an advocate for mental health awareness, famously pledging to donate part of his NBA salary to mental health charities during his playing days.13
Recent Ventures
In addition to AMG, Metta has launched initiatives such as the X vs X app, aimed at connecting youth with basketball opportunities and facilitating local leagues.25 His entrepreneurial journey reflects a desire to leverage his sports background to create meaningful impact beyond the court.
Metta World Peace's transition from a celebrated athlete to a businessman illustrates his dedication to fostering growth and success for others while continuing to advocate for important social issues.

