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Mica Le John

Community-Led Change | Strategic Partnerships | Art ✨ Climate 🌱 Tech 👩🏽‍💻 Education

Mica Le John serves as the Chief of Staff at Black Girls Code, an organization focused on empowering young women of color in the tech industry. She has a diverse background that includes experience as a Chief Marketing Officer and Brand Director, as well as being a former TV executive producer and a BAFTA winner.

In addition to her role at Black Girls Code, Mica is the Co-Founder and CEO of 2SWIM, a social messaging platform aimed at fostering close connections within private communities. Her work often intersects with themes of identity, culture, and technology, showcasing her commitment to supporting BIPOC and queer communities through innovative solutions.

Mica is also recognized for her contributions to discussions on entrepreneurship and social impact, often sharing insights through various media platforms including podcasts and speaking engagements.

Highlights

Mar 19 · linkedin

Money makes so many people uncomfortable and stressed out. It's a core piece to how our lives and businesses are powered and yet very few people have someone to talk about their personal financial aspirations and situations.

Whether you lack the language, are too shy to ask or are interested in learning more—I'm facilitating a workshop next week that's for you!

At a Bright Ventures event last year, I had the chance to learn from Jenifer Sapel, ChFC® WMCP® and it was a fantastic session. Now I get to help bring it to more folks. Participants will gain resources to:

💸 uncover your money archetype

🏗️ create your own list of practical tools to bolster financial knowledge and security

🗺️ expand vision for what's possible no matter what point of life you're in

If you're an early stage founder or a startup operator, this session will offer lots of new insights. RSVP below + share with a friend who deserves to build the financial future they want!

Feb 20 · linkedin

💸 How to translate biz dev and partnerships into sales (yay, revenue!) as an early-stage founder or operator.

Insights courtesy of Isha Vij and special thanks to Bright Ventures and Zendesk for co-hosting this great conversation!

📌 Biz Dev ≠ Partnerships ≠ Sales

Biz dev is about identifying and pursuing new growth opportunities that align with your company’s overall objectives.

Partnerships focus on relationship-building and collaborating with other orgs to create mutually beneficial arrangements.

Sales is promoting and selling the company’s products to customers and generating revenue

🎙️ How to approach sales

Challenge yourself to cold call It pushes you out of your comfort zone and lets you test the waters of what opening questions your customer might ask.

Your goal in a pitch shouldn’t be to make the listener like you You want them to think what you’re selling is interesting, and be curious to ask more about what you’re offering them.

You need clear entry and exit criteria for your sales cycle Define 3 key things that need to happen to consider them a real customer.

Oh, and hiring a salesperson motivated by money is not bad—their incentives are aligned with your goals—but do make sure the salesperson's values are in line with your company's.

Want more? Tap below to learn about the Bright Ventures x Brex dinner we’re hosting next week and tag a friend who should see this. 🕵🏽‍♀️

https://lnkd.in/g27dJksQ

Related Questions

What inspired Mica Le John to transition from TV executive to tech founder?
How did Mica Le John's experience as a BAFTA winner influence her career?
What are some key achievements of Mica Le John at Black Girls Code?
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What are Mica Le John's thoughts on the intersection of identity and technology?
Mica Le John
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Location

United States