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Michael Aragon

C-Level | Board of Directors | Consumer, Media, & Technology Leader | Digital Transformation

Michael Aragon is a seasoned media and technology executive with over 25 years of leadership experience in operating and scaling high-growth businesses.2 He currently serves as a Senior Advisor at lululemon, a role he assumed on January 1, 2024, following the integration of lululemon digital fitness with Peloton.1

Career Highlights

lululemon: Aragon's most recent prominent role was as the CEO of MIRROR and lululemon digital fitness, a position he held from January 2022.12 In this capacity, he was responsible for:

  • Building the product and platform serving the active fitness community on MIRROR
  • Developing strategies to improve processes and culture
  • Leading the formation of a strategic global partnership between lululemon and Peloton1

Previous Positions: Before joining lululemon, Aragon held several key positions in the technology and media industry:

  • Chief Content Officer at Twitch (2017-2022)
  • GM at VRV (2015-2017)
  • Vice President & General Manager at PlayStation Network (2011-2015)
  • Various roles at Sony, including VP of Business Development and Strategy (2007-2015)
  • Senior Associate at Booz Allen Hamilton (2001-2004)
  • Senior Strategic Planner at Intel (1994-1999)2

Leadership Philosophy

Aragon is known for his focus on team building and leadership development. He maintains an "operator's manual" that captures his insights on:

  • Finding and managing high-performing teams
  • Setting and executing goals
  • Writing effective product requirements1

His approach to leadership emphasizes:

  • Identifying high-agency individuals
  • Setting clear goals and vision
  • Ensuring diversity in teams, both in terms of background and thought processes1

Education

Michael Aragon is an alumnus of Dartmouth College's Tuck School of Business, where he earned his MBA.2

Throughout his career, Aragon has been at the forefront of technological innovations in digital content and community, consistently driving growth and innovation in the businesses he has led.

Highlights

Sep 30 · linkedin

The fitness industry has changed quite dramatically over the past 12 months as consumer needs have shifted. People are returning to gyms and studios. But we also know people love the convenience of at home fitness because it's become an integral part of our lives.    This week the MIRROR and lululemon teams announced #lululemonStudio, a hybrid fitness platform designed to provide guests with more premium content, new in real life community experiences, under the most unique membership program in our industry.   When we launch next week on October 5th, our hybrid fitness platform will include: 1/ unparalleled breadth of fitness content created by our world-class trainers and new studio partners 2/ flexibility for guests to choose where and how they workout – at home, on-the-go, or in-person at one of our partner studios 3/ a suite of exclusive lululemon benefits that accompany membership, including a 10% discount on all lululemon purchases, early access to the latest product drops, 20% discounts to in-person individual classes at our partners' studios, and invitations to events and experiences at our retail stores.   Thank you to the collective teams who worked tirelessly to deliver a product that is unlike anything else in the fitness industry and more directly addresses the needs of our guests. And special thanks to our launch partners: DOGPOUND AARMY FORWARD__Space Y7 Studio Rumble Pure Barre YogaSix AKT

Jul 15 · linkedin

This week the MIRROR team gathered in person for the first time since I joined to connect, share, celebrate, and have fun (and of course workout!). It's been an honor leading an amazing group of people dedicated to promoting well-being!

Related Questions

What are Michael Aragon's key achievements at lululemon?
How did Michael Aragon's role at MIRROR influence his position at lululemon?
What strategies did Michael Aragon implement at Twitch?
How did the partnership between lululemon and Peloton come about?
What is Michael Aragon's "operator's manual" about?
Michael Aragon
Michael Aragon, photo 1
Michael Aragon, photo 2
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Location

Los Angeles, California, United States