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Michael Badichler
Helping business in IT Strategy, IT Landscape, E-Commerce, Omnichannel, Digital Transformation, Customer Excellence Strategies -> generate quality leads + sales with Marketing Automation, Business Coaching + Storytelling
Michael Badichler is a distinguished professional in the fields of electronic marketing, e-commerce, and digital transformation. His vast educational background, combined with an impressive array of professional experiences, has established him as a prominent figure in marketing strategy and leadership within the digital landscape. With a commitment to fostering innovation and excellence, Michael has continually pushed the boundaries of what is possible in the realm of digital marketing and e-commerce.
Professional Background
Michael currently serves as the CEO of AngelStrategy, where he harnesses his extensive expertise to guide businesses in their digital marketing and strategic initiatives. His leadership at AngelStrategy is characterized by a focus on integrating innovative marketing solutions with strong business development strategies, reflecting his deep understanding of the evolving digital landscape. Prior to his role at AngelStrategy, Michael was the Founder and CEO of BDC - Badichler Digital Consulting GmbH, a firm dedicated to providing comprehensive digital marketing consulting services. Here, he utilized his remarkable insight into market trends to assist businesses in achieving their goals through effective digital strategies.
Michael's career spans multiple high-profile positions, which include serving as the Regional Director for Oberbayern at Warmeling Verlag & Medien, where he contributed to enhancing regional media strategies. Furthermore, he demonstrated his commitment to education and skill development as a Dozent (lecturer) at the Studieninstitut für Kommunikation, where he trained the next generation of marketing professionals in modern communication techniques.
His entrepreneurial spirit shone through as the Founder and CEO of Messe Autopilot, where he developed innovative digital solutions for managing trade shows and exhibitions. Additionally, as a Cross Channel Specialist focusing on Digital Transformation and eCommerce, Michael played a pivotal role in steering organizations through the complexities of digital evolution, particularly at Migros-Genossenschafts-Bund and Office World AG, where he served as the Marketing Leader and eCommerce Leader, respectively. His leadership at Office World AG effectively optimized their online sales processes and enhanced their market positioning in the digital space.
Education and Achievements
Michael is deeply committed to continual professional development, as evidenced by his extensive educational achievements. He studied Diplom Electronic Marketing Fachwirt and Diplom Medienmarketing Fachwirt at BAW München, where he specialized in e-commerce, marketing strategies, brand management, and direct marketing. In addition, he pursued a degree in Mechanical Engineering (Dpl. Maschinenbau) at Fachhochschule München, enhancing his analytical capabilities and technical proficiency.
Furthermore, Michael has furthered his expertise in cross-channel management through studies at the University of St.Gallen, gaining valuable insights into integrated marketing strategies. His pursuit of knowledge has not stopped there; he obtained a University Certification Course in Business Administration and Management, specializing in Strategic Business Analytics from ESEC - Ecole Supérieure d’Etudes Cinématographiques. This specialization is indicative of his ability to leverage data-driven insights for strategic decision-making, a skill vital in today’s data-centric business environment.
Moreover, Michael has honed his leadership skills through a University Certification Course in Educational Leadership and Administration from the University of Illinois, providing him the tools necessary to lead teams effectively and drive organizational growth.
Achievements
Michael Badichler's extensive career is marked by notable achievements. His role as a Certified Google Trainer underscores his expertise in search engine marketing and online advertising, positioning him as a thought leader in the field. His legacy includes the successful launch of various digital and e-commerce initiatives that have propelled businesses toward increased visibility and revenue generation.
As the Leiter (Head) of Multimedia at Pro SiebenSat1 Media AG, he was pivotal in advancing multimedia strategies that accommodated the shifting preferences of audiences toward digital content. His entrepreneurial ventures have consistently resulted in the creation of innovative solutions, underpinned by his commitment to enhancing user experience and engagement across digital platforms.
Moreover, his contributions as a Lecturer for the Speaker Professional program at Steinbeishochschule Berlin highlight his dedication to educating emerging talents in effective communication, which is crucial for success in the modern business landscape. Michael's hands-on experience and academic prowess form a synergistic relationship that he leverages to inspire and guide students and professionals alike toward achieving their career aspirations.
Michael Badichler's expertise in digital marketing, e-commerce, strategic leadership, electronic marketing, education and training, business analytics, cross-channel management, business development, consulting, multimedia strategies, and digital transformation.
